Dive Weights

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +78.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

111K

Growth, 90 days vs prior 90

+78.5%

Conversion, latest week

1.7%

Market size, estimated

$49Ka year

Peak month

July2.3× the quietest month

Top search term

dive weights41K searches a year

Listings sell for $25.81 on average, from $12.20 to $58.16. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $25.81 that is $0 to $3K a year per listing.

Average price

$25.81inside the $15 to $100 sweet spot

Price range

$12.20–$58.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.6%of orders · Amazon United States median 2.1%

48% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #9 within Water Sports. It carries 536 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

96%

Out of stock, average day

2.1%

Average rank

#9in Water Sports

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

536per listing

Listings tracked

23

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months