Is dive mask profitable to sell on Amazon United States?

The niche generates $479K/yr across 29 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +135.8%. Flapen's verdict: Worth a look (60/100).

How competitive is the dive mask niche?

15 brands and 37 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in dive mask?

Top complaints mined from reviews: Leak-Proof, Breathability, Water Resistance. The return rate is 5.1% — above our launch gate.

When does demand for dive mask peak?

Demand peaks in Jun–Jul; the busiest month runs 4.6× the quietest.

What does it cost to enter the dive mask niche?

Listings span $9.98–$65.84; the average listing price is $31.70 (sweet spot $15–$100). The average incumbent carries 3,835 reviews — the moat a new listing must climb.

dive mask

Worth a look

Shows demand growing +135.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+135.8%

90-day search growth — must beat 0% to launch

Avg price

Incredible$31.70

avg listing price — sweet spot $15–$100

Price range

Great$9.98–$65.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Market size

Good$479K

$479K/yr · 459K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,835.28

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Signals Trending High Returns

According to Flapen's Amazon United States niche tracking, dive mask is a $479K/yr Amazon United States market (459K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 60/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

dive mask market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $396K–$476K; units × avg price
Conversion rate: 3.3%
Avg BSR: #25
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 2.6%
Avg brand age: 62 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

20%

Greatever39%
Hydroview10%
Rantizon10%
W WSTOO8%
AQUA A DIVE SPORTS8%
Seaview 1806%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +135.8% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 4.6×

Open Trend

Top dive mask search terms

full face snorkel mask137K/yr +255.7%1.7% conv.
dive mask81K/yr +94.6%1.7% conv.
diving masks46K/yr +50.6%0.9% conv.
diving goggles31K/yr +147.2%1.8% conv.
scuba goggles21K/yr +121.1%1.4% conv.
diving mask adult17K/yr +340.0%3.0% conv.
snorkel mask full face16K/yr +8.7%1.6% conv.
water mask12K/yr +93.1%1.1% conv.
full face scuba mask13K/yr +84.6%0.7% conv.
full mask snorkel adult12K/yr +54.6%1.7% conv.

All search terms

Top dive mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Greatever G2 Full Face Snorkel Mask with Latest Dry Top System Foldable 180 Degree Panoramic View Snorkeling Mask with Camera Mount Safe Breathing Anti-Leak&Anti-Fog

Greatever$29.694.5★15,707 rev

Swim Goggles 2 Pack Wide View Anti Fog&UV Swimming Goggles for Audlt No Leaking Swim Glasses for Men Women Youth

Rantizon$15.294.4★6,345 rev

Greatever Full Face Snorkel Mask Snorkeling Gear for Adults with Latest Dry Top Breathing System and Detachable Camera Mount Snorkel Mask Adult Snorkels Anti-Fog & Anti-Leak

Greatever$26.304.4★1,320 rev

Full Face Snorkel Mask for Adults Teen Snorkeling Gear with Detachable Camera Mount Panoramic 180 View Anti-Fog Anti-Leak Snorkling Set for Man and Women

Hydroview$30.884.4★742 rev

Diving mask Anti-Fog Swimming Snorkel mask Suitable for Adults Scuba Dive Swim Snorkeling Goggles Masks

AQUA A DIVE SPORTS$16.034.6★8,687 rev

Newest

by launch date

Full Face Snorkel Mask for Adults Teen Snorkeling Gear with Detachable Camera Mount Panoramic 180 View Anti-Fog Anti-Leak Snorkling Set for Man and Women

Hydroview$29.89742 rev

3mo ago

Full Face Snorkel Mask for Adults Youth Snorkel Mask with Ear Equalization Quick Release Anti-Leak and Anti-Fog with Mesh Bag for Snorkels Portable Snorkeling Gear with Detachable Camera Mount

SABRE COVE$29.4075 rev

5mo ago

Greatever Full Face Snorkel Mask Snorkeling Gear for Adults Kids with Latest Dry Top Breathing System and Detachable Camera Mount Foldable Panoramic View Snorkeling Mask Set Anti-Fog & Anti-Leak

Greatever$49.123,789 rev

9mo ago

Full Face Snorkel Mask Snorkeling Gear for Adults Scuba Mask Diving Dry Top Snorkel Gear with Detachable Camera Mount 180 Panoramic View Anti-Leak Anti-Fog Travel Package

ForShine$18.55298 rev

11mo ago

Full Face Snorkel Mask Snorkeling Gear for Adults Scuba Mask Diving Dry Top Snorkel Gear with Detachable Camera Mount 180 Panoramic View Anti-Leak Anti-Fog Travel Package

ForShine$19.88298 rev

11mo ago

What buyers say about dive mask

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“The quality felt solid”

Size-Overall13%

“fit like a glove”

Value For Money8%

“Good value”

Comfort-Overall7%

“was comfortable”

Leak-Proof6%

“Doesnt leak”

Suitability Fog5%

“it doesn't fog”

Water Resistance5%

“We love ours for swimming”

Advertised Vs Actual Product4%

“As advertised”

Efficiency3%

“Efficient”

Breathability3%

“it is breathable”

What buyers complain about

Leak-Proof16%

“leaks everywhere”

Breathability8%

“HARD TO BREATHE”

Water Resistance7%

“did not work under water”

Durability7%

“Broke after first use”

Quality-Overall5%

“Bad quality”

Ease Of Use4%

“Very frustrating to use”

Comfort-Overall4%

“This mask is uncomfortable”

Functionality-Overall3%

“Doesn't work”

Size-Overall3%

“Poor Fit”

Product Condition3%

“Sent used product when bought new”

Top return reasons

Size-Overall45%

Leak-Proof15%

Functionality-Overall4%

Value For Money4%

Water Resistance4%

Breathability4%