Dive Light

Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $901K a year.

Searches, last 12 months

359K

Growth, 90 days vs prior 90

+36.1%

Conversion, latest week

4.2%

Market size, estimated

$901Ka year

Peak month

July1.8× the quietest month

Top search term

dive light90K searches a year

Listings sell for $59.51 on average, from $10.64 to $152.44. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $59.51 that is $30K to $45K a year per listing.

Average price

$59.51inside the $15 to $100 sweet spot

Price range

$10.64–$152.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$30K–$45K

Returns

3.2%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #23 within Water Sports. It carries 400 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#23in Water Sports

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

400per listing

Listings tracked

25

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

57 months