Dive Knife
PassDive Knife scores 66 out of 100, a Pass. Shoppers spend an estimated $417K a year here, search demand grew +54.4% this quarter, and an estimated 2.5% of orders come back.
- Flapen Score
- 66 / 100Top 3% of 8,101 Sports & Outdoors niches · +19 vs the category median of 4766
- Market size
- $417K/yr365K searches / yr
- 90-day growth
- +54.4%search demand this quarter
- Competition
- 44%top-5 click share · 16 brands · 52 sellers
Flapen Score
Dive Knife against its category
The dotted line is the Sports & Outdoors average. Past it, Dive Knife is stronger. Inside it, weaker.
Market
The Dive Knife market on Amazon at a glance
Shoppers on Amazon United States searched for Dive Knife 365K times last year and spent an estimated $417K. The top 5 brands take 69% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $417K a year.
- Searches, last 12 months
- 365K
- Growth, 90 days vs prior 90
- +54.4%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $417Ka year
- Peak month
- July2.0× the quietest month
- Top search term
- dive knife167K searches a year
02 · Price
A sale here is worth $37.88.
Listings sell for $37.88 on average, from $7.95 to $116.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $37.88 that is $4K to $9K a year per listing.
- Average price
- $37.88inside the $15 to $100 sweet spot
- Price range
- $7.95–$116.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #43 within Water Sports. It carries 499 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #43in Water Sports
- Average rating
- 4.23 starsAmazon United States average 4.42 stars
- Average reviews
- 499per listing
- Listings tracked
- 34
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Dive Knife products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
52
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
44%
Top 20: 83%
Open market
25%
- Brand 119%
- Brand 216%
- Brand 314%
- Brand 413%
- Brand 56%
- Brand 65%
Demand
Dive Knife search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.0×
Search terms
Top Dive Knife search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dive knife167K/yr
- diving knife56K/yr
- scuba knife31K/yr
- spearfishing knife18K/yr
- dive knife with sheath and leg strap14K/yr
- titanium dive knife11K/yr
- scuba diving knife12K/yr
- diving knife saltwater11K/yr
- scuba dive knife9K/yr
- divers knife8K/yr
Reviews and returns
What reviews say buyers love and hate about Dive Knife
We read the reviews and the return reasons for every product selling here.
“Rusty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dive Knife questions
Answered from the same tracked data.