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Dive Flag

Pass

Dive Flag scores 68 out of 100, a Pass. Shoppers spend an estimated $239K a year here, search demand grew +204.8% this quarter, and an estimated 2.4% of orders come back.

Flapen Score
68
68 / 100
Top 2% of 8,101 Sports & Outdoors niches · +21 vs the category median of 47
Market size
$239K/yr142K searches / yr
90-day growth
+204.8%search demand this quarter
Competition
53%top-5 click share · 19 brands · 23 sellers

Flapen Score

Dive Flag against its category

The dotted line is the Sports & Outdoors average. Past it, Dive Flag is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dive Flag market on Amazon at a glance

Shoppers on Amazon United States searched for Dive Flag 142K times last year and spent an estimated $239K. The top 5 brands take 71% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +204.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $239K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
+204.8%
Conversion, latest week
6.4%
Market size, estimated
$239Ka year
Peak month
July6.4× the quietest month
Top search term
dive flag61K searches a year

02 · Price

A sale here is worth $26.16.

Listings sell for $26.16 on average, from $7.33 to $69.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $26.16 that is $3K to $7K a year per listing.

Average price
$26.16inside the $15 to $100 sweet spot
Price range
$7.33–$69.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #1,030 within Boat Cabin Products. It carries 140 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
92%
Out of stock, average day
6.0%
Average rank
#1,030in Boat Cabin Products
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
140per listing
Listings tracked
25

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Dive Flag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

23

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

23%

  • Brand 124%
  • Brand 218%
  • Brand 312%
  • Brand 49%
  • Brand 59%
  • Brand 66%

Demand

Dive Flag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 6.4×

Search terms

Top Dive Flag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dive flag61K/yr
  • dive flag for snorkeling15K/yr
  • dive flag for boat14K/yr
  • diver down flag13K/yr
  • diving flag9K/yr
  • dive flag with pole5K/yr
  • scuba flag5K/yr
  • diver flag5K/yr
  • dive flags4K/yr
  • diving flag for snorkeling4K/yr

Reviews and returns

What reviews say buyers love and hate about Dive Flag

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
15%of negative reviews mention “Advertised Vs Actual Product”
2.4%of orders come back
“Not as described”
A buyer, on “Advertised Vs Actual Product”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dive Flag questions

Answered from the same tracked data.