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Dive Computer

Fail

Products sell for $570.35 on average, outside the sweet spot, so Dive Computer is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$600K/yr277K searches / yr
90-day growth
+29.0%search demand this quarter
Competition
38%top-5 click share · 13 brands · 76 sellers

Flapen Score

Dive Computer against its category

The dotted line is the Sports & Outdoors average. Past it, Dive Computer is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dive Computer market on Amazon at a glance

Shoppers on Amazon United States searched for Dive Computer 277K times last year and spent an estimated $600K. The top 5 brands take 89% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $600K a year.

Searches, last 12 months
277K
Growth, 90 days vs prior 90
+29.0%
Conversion, latest week
0.4%
Market size, estimated
$600Ka year
Peak month
November1.5× the quietest month
Top search term
dive computer116K searches a year

02 · Price

A sale here is worth $570.35.

Listings sell for $570.35 on average, from $23.31 to $1896.73. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $570.35 that is $0 to $57K a year per listing.

Average price
$570.35above the $15 to $100 sweet spot
Price range
$23.31–$1896.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$57K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #286 within Water Sports. It carries 372 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
85%
Out of stock, average day
3.5%
Average rank
#286in Water Sports
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
372per listing
Listings tracked
48

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
56 months

Products

Top Dive Computer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

76

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

38%

Top 20: 76%

Open market

8%

  • Brand 145%
  • Brand 216%
  • Brand 315%
  • Brand 48%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (7 brands, 8%)

Demand

Dive Computer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Dive Computer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dive computer116K/yr
  • dive computers for scuba10K/yr
  • garmin descent22K/yr
  • garmin dive watch17K/yr
  • garmin dive computer15K/yr
  • dive computer watch24K/yr
  • diving computer12K/yr
  • scuba dive computer10K/yr
  • scuba computer7K/yr
  • computadora de buceo7K/yr

Reviews and returns

What reviews say buyers love and hate about Dive Computer

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
10%of negative reviews mention “Instructions/User Manual/Troubleshooting”
4.6%of orders come back
“You will find their printed instructions are very inadequate”
A buyer, on “Instructions/User Manual/Troubleshooting”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dive Computer questions

Answered from the same tracked data.