dive compass
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Review moat
Great101.79avg incumbent reviews — the moat a new listing must climb
Avg price
Great$54.12avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$15.55–$122.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+47.5%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Bad5.1%return rate — above 5% kills the launch gate
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$62K$62K/yr · 34K searches
According to Flapen's Amazon United States niche tracking, dive compass is a $62K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 45/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
dive compass market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $54K–$68K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #502
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 1.4%
- Avg brand age
- 87 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
29
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
2%
- Scuba Choice53%
- XS Scuba20%
- AOFAR9%
- Saekodive7%
- CRESSI5%
- Trident4%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +47.5% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
Top dive compass search terms
- dive compass15K/yr
- scuba compass13K/yr
- diving compass6K/yr
Top dive compass products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scuba Choice Diving Deluxe Wrist Compass 2.3 Display Accurate Underwater Navigation 15 Strap Depth Rated 80m 25 Tilt Durable -5C to 55C Made in Taiwan
Scuba Choice$31.394.0★415 rev
XS Scuba QuikVu Retractable Compass
XS Scuba$122.544.8★10 rev
XS Scuba QuikVu Clip n Go Compass
XS Scuba$85.654.1★8 rev
Scuba Choice Diving Dive Compass with Retractable Clip Glow-in-the-Dark Compass 7 to 31.5 Extendable Retractor Perfect for BCD or Gear Attachment Easy-to-Read Underwater Navigation Tool
Scuba Choice$49.954.0★215 rev
AOFAR Dive Compass AF-Q60C Waterproof Durable Compact. Compass with Hose clamp Design for Sailing Diving
AOFAR$15.624.4★35 rev
Newest
by launch date
Cressi Compass with Adaptable Bungee Mount for Scuba Diving- Easy to Read- Designed in Italy
CRESSI$57.317 rev
OCEANIC Maxview Compass | Large Easy-to-Read Bearing Indicators | Available in a Variety of configurations: Wrist Bungee clipmount Hose Mount and Module | Available in NH or SH (Lanyard (Clip))
Oceanic$92.943 rev
XS Scuba QuikVu Clip n Go Compass
XS Scuba$85.658 rev
XS Scuba QuikVu Retractable Compass
XS Scuba$122.5410 rev
Saekodive Bungee Mount Scuba Dive Compass - Glow Dark 230ft Waterproof
Saekodive$61.0926 rev
Trending
90-day click momentumXS Scuba QuikVu Retractable Compass
XS Scuba$122.544.8★
Scuba Choice Diving Deluxe Wrist Compass 2.3 Display Accurate Underwater Navigation 15 Strap Depth Rated 80m 25 Tilt Durable -5C to 55C Made in Taiwan
Scuba Choice$31.394.0★
OCEANIC Maxview Compass | Large Easy-to-Read Bearing Indicators | Available in a Variety of configurations: Wrist Bungee clipmount Hose Mount and Module | Available in NH or SH (Lanyard (Clip))
Oceanic$92.945.0★
XS Scuba QuikVu Clip n Go Compass
XS Scuba$85.654.1★
SAEKODIVE Wrist Compass - Glow in the Dark Waterproof Dive Compass - Scuba Compass Diving Compass Kayak Compass
Saekodive$61.594.3★
What buyers say about dive compass
What buyers praise and complain about, mined from review topics.What buyers love
“This is a surpassingly well made compass”
“Better than expected”
“Excellent compass”
“Its lightweight and appears well made”
“Clear vision, good illumination”
“capable glow”
“A value”
“Great for Divemaster training or scuba instruction”
“Excellent for training AND everyday use”
“love that its small enough not to drag much from my gear clip”
What buyers complain about
“Not reliable and cheaply made”
“I felt that the compass was not stable enough for good use”
“Durability questionable”
“Some are not working”
Top return reasons
Common questions
- Is dive compass profitable to sell on Amazon United States?
- The niche generates $62K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +47.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the dive compass niche?
- 7 brands and 29 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in dive compass?
- Top complaints mined from reviews: Quality-Overall, Balance/Stability, Durability. The return rate is 5.1% — above our launch gate.
- When does demand for dive compass peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.2× the quietest.
- What does it cost to enter the dive compass niche?
- Listings span $15.55–$122.54; the average listing price is $54.12 (sweet spot $15–$100). The average incumbent carries 102 reviews — the moat a new listing must climb.