Disney Straw Cover

Shoppers searched for this 730K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months

730K

Growth, 90 days vs prior 90

+5.2%

Conversion, latest week

3.8%

Market size, estimated

$196Ka year

Peak month

December1.9× the quietest month

Top search term

straw caps104K searches a year

Listings sell for $7.15 on average, from $4.03 to $29.26. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $7.15 that is $2K to $4K a year per listing.

Average price

$7.15under the $15 to $100 sweet spot

Price range

$4.03–$29.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

1.2%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #306 within Sports Water Bottle Accessories. It carries 961 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

12.2%

Average rank

#306in Sports Water Bottle Accessories

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

961per listing

Listings tracked

49

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

7Amazon's first-year sales bar

Average brand age

30 months