Discus
FailThe top 5 brands take 100% of clicks, so Discus is a Fail.
- Flapen Score
- 33 / 100Ranks 7,310 of 8,101 Sports & Outdoors niches · −14 vs the category median of 4733
- Market size
- $100K/yr187K searches / yr
- 90-day growth
- -44.9%search demand this quarter
- Competition
- 89%top-5 click share · 5 brands · 19 sellers
Flapen Score
Discus against its category
The dotted line is the Sports & Outdoors average. Past it, Discus is stronger. Inside it, weaker.
Market
The Discus market on Amazon at a glance
Shoppers on Amazon United States searched for Discus 187K times last year and spent an estimated $100K. All 5 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -44.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.
- Searches, last 12 months
- 187K
- Growth, 90 days vs prior 90
- -44.9%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $100Ka year
- Peak month
- April12.0× the quietest month
- Top search term
- discus95K searches a year
02 · Price
A sale here is worth $23.12.
Listings sell for $23.12 on average, from $9.27 to $41.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $23.12 that is $23K to $29K a year per listing.
- Average price
- $23.12inside the $15 to $100 sweet spot
- Price range
- $9.27–$41.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $23K–$29K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Other Team Sports. It carries 624 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Other Team Sports
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 624per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Discus products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Brand 157%
- Brand 226%
- Brand 38%
- Brand 45%
- Brand 54%
Demand
Discus search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 12.0×
Search terms
Top Discus search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- discus95K/yr
- discus 1kg28K/yr
- 1kg discus16K/yr
- 1 kg discus7K/yr
- discuss7K/yr
- shot put and discus set5K/yr
- womens discus5K/yr
- girls discus4K/yr
- 1k discus4K/yr
- track & field discuses4K/yr
Reviews and returns
What reviews say buyers love and hate about Discus
We read the reviews and the return reasons for every product selling here.
“This is junk”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Discus questions
Answered from the same tracked data.









