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Detroit Red Wings Hat

Fail

Demand is soft, at -62.5% this quarter, so Detroit Red Wings Hat is a Fail.

Flapen Score
34
34 / 100
Ranks 7,175 of 8,101 Sports & Outdoors niches · −13 vs the category median of 47
Market size
$44K/yr65K searches / yr
90-day growth
-62.5%search demand this quarter
Competition
46%top-5 click share · 6 brands · 20 sellers

Flapen Score

Detroit Red Wings Hat against its category

The dotted line is the Sports & Outdoors average. Past it, Detroit Red Wings Hat is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Detroit Red Wings Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Detroit Red Wings Hat 65K times last year and spent an estimated $44K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -62.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-62.5%
Conversion, latest week
2.2%
Market size, estimated
$44Ka year
Peak month
December5.4× the quietest month
Top search term
red wings hat34K searches a year

02 · Price

A sale here is worth $30.68.

Listings sell for $30.68 on average, from $17.11 to $48.00. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $30.68 that is $0 to $3K a year per listing.

Average price
$30.68inside the $15 to $100 sweet spot
Price range
$17.11–$48.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 31.2% of listings are out of stock. The average listing ranks #2,603 within Clothing Accessories. It carries 381 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
96%
Out of stock, average day
31.2%
Average rank
#2,603in Clothing Accessories
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
381per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Detroit Red Wings Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

20

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

46%

Top 20: 96%

Open market

0%

  • Brand 170%
  • Brand 216%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 61%

Demand

Detroit Red Wings Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Reviews and returns

What reviews say buyers love and hate about Detroit Red Wings Hat

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Smell”
4.4%of orders come back
“still smells like it is off gassing chemicals”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Detroit Red Wings Hat questions

Answered from the same tracked data.