Detroit Red Wings
Skip itSoft demand (-67.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.30avg listing price — sweet spot $15–$100
Price range
Great$6.57–$89.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good722.31avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$151K$151K/yr · 211K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-67.5%90-day search growth — must beat 0% to launch
Is detroit red wings profitable on Amazon?
According to Flapen's Amazon United States niche tracking, detroit red wings is a $151K/yr Amazon United States market (211K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
detroit red wings market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $91K–$121K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #677
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 69%
- Out of stock
- 11.5%
- Avg brand age
- 68 months
- Avg seller age
- 164 days
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
43
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
18%
- AMERICAN NEEDLE34%
- Calhoun22%
- Rico Industries8%
- Upper Deck8%
- Northwest7%
- 474%
detroit red wings demand & seasonality
Weekly Amazon search volume, last 104 weeks — -67.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 14.9×
Top detroit red wings search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- detroit red wings114K/yr
- red wings merch27K/yr
- detroit redwings13K/yr
- red wings hockey13K/yr
- detroit red wings apparel25K/yr
- detroit red wings 100th anniversary8K/yr
- red wings apparel6K/yr
- detroit redwings apparel7K/yr
Top detroit red wings products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AMERICAN NEEDLE Detroit Red Wings Unisex Blue Line Officially Licensed NHL National Hockey League Team Baseball Hat Adjustable Buckle Strap Dad Cap (40742A-DRW)
AMERICAN NEEDLE$25.304.7★2,427 rev

2025-26 Upper Deck Detroit Red Wings Centennial Hockey Box Set
Upper Deck$58.263.4★16 rev

Calhoun NHL Surf & Skate Mens Vintage Style Distressed Heather Tone Rustic T-Shirt (Detroit Red Wings X-Large)
Calhoun$29.844.8★271 rev

NHL Mens Performance Quick Dry Moisture Wicking Rash Guard Short Sleeve Shirt (Detroit Red Wings Large)
Calhoun$30.964.6★577 rev

Northwest The Company NHL Detroit Red Wings Micro Raschel Throw Blanket 46 x 60 Break Away
Northwest$18.794.6★3,711 rev
Newest
by launch date
2025-26 Upper Deck Detroit Red Wings Centennial Hockey Box Set
Upper Deck$58.2616 rev

Detroit Red Wings 100th Anniversary 2025-26 Inglasco Official NHL Hockey Game Puck in Cube
Inglasco$26.8916 rev

AMERICAN NEEDLE Unisex Detroit Red Wings Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-DRW-BLK)
AMERICAN NEEDLE$28.8512 rev

Rico Industries NHL Hockey Detroit Red Wings 18oz Soft Touch Easy Grip Tumbler
Rico Industries$27.18283 rev

Howe Detroit Red Wings Ice Hockey 9 Jersey Ferris Bueller Day Off Costume Replica Shirt (XX-Large)
Costumeteers$39.7025 rev
Trending
90-day click momentum
Calhoun NHL Surf & Skate Mens Vintage Style Distressed Heather Tone Rustic T-Shirt (Detroit Red Wings X-Large)
Calhoun$29.844.8★

NHL Mens Performance Quick Dry Moisture Wicking Rash Guard Short Sleeve Shirt (Detroit Red Wings Large)
Calhoun$30.964.6★

Rico Industries NHL Hockey Detroit Red Wings Medium Die Cut Decal
Rico Industries$6.574.3★

AMERICAN NEEDLE Raglan Bones Officially Licensed NHL Mesh Strapback Hat Detroit Red Wings Black (41152A-DRW)
AMERICAN NEEDLE$27.954.4★

Calhoun NHL Surf & Skate Mens Muskoka Team Striped Premium Pullover Hoodie (Detroit Red Wings X-Large)
Calhoun$89.324.5★
What reviews say buyers love and hate about detroit red wings
What buyers praise and complain about, mined from review topics.What buyers love
“a good size”
“Great gift”
“Im glad they were affordable because I would be much more sad”
“Good quality”
“As advertised”
“Love the product, very thick and nicely made”
“Really nice looking in case”
“High quality, doesnt shrink in the washer/dryer, good length in sleeves and torso”
“good length in sleeves and torso”
“heavy”
What buyers complain about
“For an official product, this one is expensive and ugly”
“Expected better quality”
“Looks like someone printed from home”
“The fitting that came with it was too loose”
“not attached to the helmet”
Top return reasons
Common detroit red wings questions
- Is detroit red wings profitable to sell on Amazon United States?
- The niche generates $151K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -67.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the detroit red wings niche?
- 15 brands and 43 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in detroit red wings?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Print Quality. The return rate is 2.1%.
- When does demand for detroit red wings peak?
- Demand peaks in Nov–Dec; the busiest month runs 14.9× the quietest.
- What does it cost to enter the detroit red wings niche?
- Listings span $6.57–$89.32; the average listing price is $30.30 (sweet spot $15–$100). The average incumbent carries 722 reviews — the moat a new listing must climb.