Detroit Red Wings
FailDemand is soft, at -67.5% this quarter, so Detroit Red Wings is a Fail.
- Flapen Score
- 44 / 100Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 4744
- Market size
- $151K/yr211K searches / yr
- 90-day growth
- -67.5%search demand this quarter
- Competition
- 49%top-5 click share · 15 brands · 43 sellers
Flapen Score
Detroit Red Wings against its category
The dotted line is the Sports & Outdoors average. Past it, Detroit Red Wings is stronger. Inside it, weaker.
Market
The Detroit Red Wings market on Amazon at a glance
Shoppers on Amazon United States searched for Detroit Red Wings 211K times last year and spent an estimated $151K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -67.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.
- Searches, last 12 months
- 211K
- Growth, 90 days vs prior 90
- -67.5%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $151Ka year
- Peak month
- December14.9× the quietest month
- Top search term
- detroit red wings114K searches a year
02 · Price
A sale here is worth $30.30.
Listings sell for $30.30 on average, from $6.57 to $89.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $30.30 that is $0 to $3K a year per listing.
- Average price
- $30.30inside the $15 to $100 sweet spot
- Price range
- $6.57–$89.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #677 within Clothing Accessories. It carries 722 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 93%
- Out of stock, average day
- 11.5%
- Average rank
- #677in Clothing Accessories
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 722per listing
- Listings tracked
- 29
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Detroit Red Wings products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AMERICAN NEEDLE Detroit Red Wings Unisex Blue Line Officially Licensed NHL National Hockey League Team Baseball Hat Adjustable Buckle Strap Dad Cap (40742A-DRW)
- Price
- $25.30
- Rating
- 4.7/5
- Reviews
- 2,427
- Age
- 12y ago

2025-26 Upper Deck Detroit Red Wings Centennial Hockey Box Set
- Price
- $58.26
- Rating
- 3.4/5
- Reviews
- 16
- Age
- 8mo ago

Calhoun NHL Surf & Skate Mens Vintage Style Distressed Heather Tone Rustic T-Shirt (Detroit Red Wings X-Large)
- Price
- $29.84
- Rating
- 4.8/5
- Reviews
- 271
- Age
- 2y ago

NHL Mens Performance Quick Dry Moisture Wicking Rash Guard Short Sleeve Shirt (Detroit Red Wings Large)
- Price
- $30.96
- Rating
- 4.6/5
- Reviews
- 577
- Age
- 7y ago

Northwest The Company NHL Detroit Red Wings Micro Raschel Throw Blanket 46 x 60 Break Away
- Price
- $18.79
- Rating
- 4.6/5
- Reviews
- 3,711
- Age
- 10y ago
Trending
estimated 90-day click momentum
Calhoun NHL Surf & Skate Mens Vintage Style Distressed Heather Tone Rustic T-Shirt (Detroit Red Wings X-Large)
- Price
- $29.84
- Rating
- 4.8/5
- Reviews
- 271
- Age
- 2y ago

NHL Mens Performance Quick Dry Moisture Wicking Rash Guard Short Sleeve Shirt (Detroit Red Wings Large)
- Price
- $30.96
- Rating
- 4.6/5
- Reviews
- 577
- Age
- 7y ago

Rico Industries NHL Hockey Detroit Red Wings Medium Die Cut Decal
- Price
- $6.57
- Rating
- 4.3/5
- Reviews
- 714
- Age
- 13y ago

AMERICAN NEEDLE Raglan Bones Officially Licensed NHL Mesh Strapback Hat Detroit Red Wings Black (41152A-DRW)
- Price
- $27.95
- Rating
- 4.4/5
- Reviews
- 378
- Age
- 11y ago

Calhoun NHL Surf & Skate Mens Muskoka Team Striped Premium Pullover Hoodie (Detroit Red Wings X-Large)
- Price
- $89.32
- Rating
- 4.5/5
- Reviews
- 256
- Age
- 4y ago
Newest
by launch date
2025-26 Upper Deck Detroit Red Wings Centennial Hockey Box Set
- Price
- $58.26
- Rating
- 3.4/5
- Reviews
- 16
- Age
- 8mo ago

Detroit Red Wings 100th Anniversary 2025-26 Inglasco Official NHL Hockey Game Puck in Cube
- Price
- $26.89
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 9mo ago

AMERICAN NEEDLE Unisex Detroit Red Wings Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-DRW-BLK)
- Price
- $28.85
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 1y ago

Rico Industries NHL Hockey Detroit Red Wings 18oz Soft Touch Easy Grip Tumbler
- Price
- $27.18
- Rating
- 4.5/5
- Reviews
- 283
- Age
- 1y ago

Howe Detroit Red Wings Ice Hockey 9 Jersey Ferris Bueller Day Off Costume Replica Shirt (XX-Large)
- Price
- $39.70
- Rating
- 4.9/5
- Reviews
- 25
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
43
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 87%
Open market
18%
- AMERICAN NEEDLE34%
- Calhoun22%
- Rico Industries8%
- Upper Deck8%
- Northwest7%
- 474%
Demand
Detroit Red Wings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 14.9×
Search terms
Top Detroit Red Wings search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- detroit red wings114K/yr
- red wings merch27K/yr
- detroit redwings13K/yr
- red wings hockey13K/yr
- detroit red wings apparel25K/yr
- detroit red wings 100th anniversary8K/yr
- red wings apparel6K/yr
- detroit redwings apparel7K/yr
Reviews and returns
What reviews say buyers love and hate about Detroit Red Wings
We read the reviews and the return reasons for every product selling here.
“For an official product, this one is expensive and ugly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Detroit Red Wings questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









