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Detroit Red Wings

Fail

Demand is soft, at -67.5% this quarter, so Detroit Red Wings is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$151K/yr211K searches / yr
90-day growth
-67.5%search demand this quarter
Competition
49%top-5 click share · 15 brands · 43 sellers

Flapen Score

Detroit Red Wings against its category

The dotted line is the Sports & Outdoors average. Past it, Detroit Red Wings is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Detroit Red Wings market on Amazon at a glance

Shoppers on Amazon United States searched for Detroit Red Wings 211K times last year and spent an estimated $151K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -67.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
-67.5%
Conversion, latest week
2.4%
Market size, estimated
$151Ka year
Peak month
December14.9× the quietest month
Top search term
detroit red wings114K searches a year

02 · Price

A sale here is worth $30.30.

Listings sell for $30.30 on average, from $6.57 to $89.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $30.30 that is $0 to $3K a year per listing.

Average price
$30.30inside the $15 to $100 sweet spot
Price range
$6.57–$89.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #677 within Clothing Accessories. It carries 722 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
93%
Out of stock, average day
11.5%
Average rank
#677in Clothing Accessories
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
722per listing
Listings tracked
29

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Detroit Red Wings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

43

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

18%

  • Brand 134%
  • Brand 222%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 64%

Demand

Detroit Red Wings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.9×

Search terms

Top Detroit Red Wings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • detroit red wings114K/yr
  • red wings merch27K/yr
  • detroit redwings13K/yr
  • red wings hockey13K/yr
  • detroit red wings apparel25K/yr
  • detroit red wings 100th anniversary8K/yr
  • red wings apparel6K/yr
  • detroit redwings apparel7K/yr

Reviews and returns

What reviews say buyers love and hate about Detroit Red Wings

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Value For Money”
2.1%of orders come back
“For an official product, this one is expensive and ugly”
A buyer, on “Value For Money”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Detroit Red Wings questions

Answered from the same tracked data.