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Detroit Pistons

Fail

Buyers convert on only 0.2% of searches, so Detroit Pistons is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$90K/yr726K searches / yr
90-day growth
+40.2%search demand this quarter
Competition
93%top-5 click share · 6 brands · 12 sellers

Flapen Score

Detroit Pistons against its category

The dotted line is the Sports & Outdoors average. Past it, Detroit Pistons is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Detroit Pistons market on Amazon at a glance

Shoppers on Amazon United States searched for Detroit Pistons 726K times last year and spent an estimated $90K. The top 5 brands take 96% of clicks. Demand peaks in May–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 726K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
726K
Growth, 90 days vs prior 90
+40.2%
Conversion, latest week
0.2%
Market size, estimated
$90Ka year
Peak month
May25.3× the quietest month
Top search term
pistons214K searches a year

02 · Price

A sale here is worth $51.89.

Listings sell for $51.89 on average, from $13.91 to $114.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $51.89 that is $13K to $26K a year per listing.

Average price
$51.89inside the $15 to $100 sweet spot
Price range
$13.91–$114.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$13K–$26K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #18,177 within Basketball. It carries 304 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
71%
Out of stock, average day
10.4%
Average rank
#18,177in Basketball
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
304per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Detroit Pistons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

12

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 216%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Detroit Pistons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Dec · busiest ÷ quietest = 25.3×

Search terms

Top Detroit Pistons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pistons214K/yr
  • detroit pistons179K/yr
  • piston73K/yr
  • detroit pistons shirt63K/yr
  • pistons shirt31K/yr
  • detroit pistons jersey23K/yr
  • pistons jersey25K/yr
  • detroit pistons apparel18K/yr
  • detroit pistons hoodie37K/yr
  • pistons basketball6K/yr

Reviews and returns

What reviews say buyers love and hate about Detroit Pistons

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Color”
2.4%of orders come back
“The colors are very faded on the brand new shirt - before washing”
A buyer, on “Color”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Detroit Pistons questions

Answered from the same tracked data.