detroit lions youth apparel
Skip itSoft demand (-29.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.89avg listing price — sweet spot $15–$100
Price range
Great$7.69–$41.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$241K$241K/yr · 225K searches
Review moat
Okay2,309.64avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-29.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, detroit lions youth apparel is a $241K/yr Amazon United States market (225K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
detroit lions youth apparel market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $131K–$175K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #530
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 39%
- Out of stock
- 22.8%
- Avg brand age
- 59 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
11
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
47%
Top 20: 84%
Open market
8%
- WILSON38%
- Outerstuff20%
- Franklin Sports14%
- aminco9%
- Junk Food8%
- Rico Industries3%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 33.1×
Top detroit lions youth apparel search terms
- detroit lions football28K/yr
- detroit lions kids34K/yr
- detroit lions necklace16K/yr
- detroit lions kids apparel22K/yr
- detroit lions youth12K/yr
- detroit lions toys11K/yr
- detroit lions kids gifts7K/yr
- detroit lions chain11K/yr
- kids detroit lions shirt11K/yr
- detroit lions youth apparel10K/yr
Top detroit lions youth apparel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WILSON NFL Live Signature Autograph Football - Official Size Detroit Lions
WILSON$36.794.7★535 rev
WILSON Sporting Goods NFL Detroit Lions Team Logo Football Black Mini Size
WILSON$14.354.7★5,309 rev
Junk Food NFL - Detroit Lions - Lightning - Officially Licensed Youth Short Sleeve Fan Tee for Boys and Girls
Junk Food$18.524.7★417 rev
Aminco NFL Detroit Lions Team Logo Pendant Necklace Silver 4
aminco$9.474.5★1,341 rev
Outerstuff NFL Kids Youth 4-20 Official Game Day Team Jersey (Size 5-6 Detroit Lions - Blue)
Outerstuff$25.244.7★711 rev
Newest
by launch date
Cool Lion Women Kids Boys Girls Youth Men Teen T-Shirt
Lion Shirts For Men Women Kids Gifts$18.6127 rev
NFL Kids Youth 4-20 Officially Licensed Team Spirit Game Day Performance T-Shirt (7 Detroit Lions - Blue)
Outerstuff$21.04479 rev
For Bare Feet NFL DETROIT LIONS Black Wave Crew Sock Team Color YOUTH
For Bare Feet$13.00289 rev
AG AGUU Toddler Football Shirt Boy Girl Football Team T Shirt Fans Lover Outfit Kid Game Day Tee Short Sleeve Tops(Grey 5-6T)
AG AGUU$13.5870 rev
WILSON NFL Team Metallic Premiere Football - Official Size Detroit Lions
WILSON$41.98174 rev
Trending
90-day click momentum
Outerstuff NFL Boys Kids 4-20 Official City Wide Arch Logo Team T-Shirt (Size: 14-16 Detroit Lions - Blue)
Outerstuff$17.944.7★
Outerstuff NFL Kids Youth 4-20 Official Game Day Team Jersey (Size 5-6 Detroit Lions - Blue)
Outerstuff$25.244.7★
Outerstuff NFL Kids Youth 4-20 Official Game Day Team Jersey (Regular Detroit Lions - Blue)
Outerstuff$25.034.7★
NFL Kids Youth 4-20 Officially Licensed Team Spirit Game Day Performance T-Shirt (7 Detroit Lions - Blue)
Outerstuff$21.044.7★
Outerstuff NFL Boys Kids 4-20 Official City Wide Arch Logo Team T-Shirt (US Size: 4 Regular Detroit Lions - Blue)
Outerstuff$15.164.7★
What buyers say about detroit lions youth apparel
What buyers praise and complain about, mined from review topics.What buyers love
“Great football great quality”
“Easy to grip”
“Well worth the money”
“Fits perfectly”
“color”
“Was happy that it arrived perfectly inflated”
“My grandson is enjoying it”
“it still looks brand new”
“Very soft and warm”
“Feels like real leather”
What buyers complain about
“really big”
“after a couple of months I had to buy a new one as it didnt keep inflated”
“Disappointing, considering the quality of other games from this brand”
“no storage tin with the game”
Top return reasons
Common questions
- Is detroit lions youth apparel profitable to sell on Amazon United States?
- The niche generates $241K/yr across 33 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the detroit lions youth apparel niche?
- 11 brands and 11 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in detroit lions youth apparel?
- Top complaints mined from reviews: Size-Overall, Inflation/Deflation, Quality-Overall. The return rate is 2.4%.
- When does demand for detroit lions youth apparel peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 33.1× the quietest.
- What does it cost to enter the detroit lions youth apparel niche?
- Listings span $7.69–$41.98; the average listing price is $21.89 (sweet spot $15–$100). The average incumbent carries 2,310 reviews — the moat a new listing must climb.