Skip to content

Detroit Lions Youth Apparel

Fail

Demand is soft, at -29.0% this quarter, so Detroit Lions Youth Apparel is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$241K/yr225K searches / yr
90-day growth
-29.0%search demand this quarter
Competition
47%top-5 click share · 11 brands · 11 sellers

Flapen Score

Detroit Lions Youth Apparel against its category

The dotted line is the Sports & Outdoors average. Past it, Detroit Lions Youth Apparel is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Detroit Lions Youth Apparel market on Amazon at a glance

Shoppers on Amazon United States searched for Detroit Lions Youth Apparel 225K times last year and spent an estimated $241K. The top 5 brands take 89% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $241K a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
-29.0%
Conversion, latest week
4.9%
Market size, estimated
$241Ka year
Peak month
December33.1× the quietest month
Top search term
detroit lions football28K searches a year

02 · Price

A sale here is worth $21.89.

Listings sell for $21.89 on average, from $7.69 to $41.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $21.89 that is $0 to $2K a year per listing.

Average price
$21.89inside the $15 to $100 sweet spot
Price range
$7.69–$41.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

39% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.8% of listings are out of stock. The average listing ranks #530 within Sports Equipment. It carries 2,310 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
100%
Out of stock, average day
22.8%
Average rank
#530in Sports Equipment
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,310per listing
Listings tracked
33

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Detroit Lions Youth Apparel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

11

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

47%

Top 20: 84%

Open market

8%

  • Brand 138%
  • Brand 220%
  • Brand 314%
  • Brand 49%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (5 brands, 8%)

Demand

Detroit Lions Youth Apparel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 33.1×

Search terms

Top Detroit Lions Youth Apparel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • detroit lions football28K/yr
  • detroit lions kids34K/yr
  • detroit lions necklace16K/yr
  • detroit lions kids apparel22K/yr
  • detroit lions youth12K/yr
  • detroit lions toys11K/yr
  • detroit lions kids gifts7K/yr
  • detroit lions chain11K/yr
  • kids detroit lions shirt11K/yr
  • detroit lions youth apparel10K/yr

Reviews and returns

What reviews say buyers love and hate about Detroit Lions Youth Apparel

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
2.4%of orders come back
“really big”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Detroit Lions Youth Apparel questions

Answered from the same tracked data.