detroit lions womens apparel
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$28.50avg listing price — sweet spot $15–$100
Price range
Great$9.62–$70.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great28%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good$287K$287K/yr · 1.1M searches
Review moat
Okay1,871.56avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, detroit lions womens apparel is a $287K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
detroit lions womens apparel market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- $285K–$356K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #4,309
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 47%
- Out of stock
- 22.6%
- Avg brand age
- 40 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
27 flat
Sellers
26
Top-5 brand share
65%
Top 20: 97%
Top-5 click share
28%
Top 20: 57%
Open market
29%
- Junk Food29%
- FOCO11%
- Hybrid Sports9%
- BestLucky8%
- Ultra Game8%
- Team Fan Apparel6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 37.5×
Top detroit lions womens apparel search terms
- detroit lions shirt214K/yr
- detroit lions womens apparel346K/yr
- detroit lions hoodie118K/yr
- detroit lions t shirt20K/yr
- lions shirt53K/yr
- detroit lions sweatshirt98K/yr
- detroit lions shirts19K/yr
- detroit lions jersey men24K/yr
- detroit lions shirts for men21K/yr
- lions hoodie50K/yr
Top detroit lions womens apparel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hybrid Sports NFL - Detroit Lions Distressed Team Logo - Mens and Womens Short Sleeve T-Shirt - Size Large - Detroit Lions - Charcoal
Hybrid Sports$24.104.6★995 rev
Junk Food NFL - Detroit Lions - Team Helmet - Officially Licensed Adult Short Sleeve Fan Tee for Men and Women
Junk Food$23.494.7★5,752 rev
Football Shirts for Women Football Team Fan Tshirts Game Day Outfits Casual Sport Short Tee Tops LightGray
BestLucky$12.224.4★26 rev
FOCO NFL Mens Officially Licensed Primary Logo Game Day Team Jersey (Large Detroit Lions - Blue)
FOCO$39.724.4★884 rev
Littlearth Womens NFL Detroit Lions Sheer Caftan with Flower Design Team Color One Size
Littlearth$32.734.5★5,050 rev
Newest
by launch date
CKEACYCAN Men Clothing Classic Unisex Hooded Crewneck Printed Sweater Women Football Team Fans Adult Fashion Oversized Graphic City Letter Football Hoodie Sweatshirts Birthday Gifts Black Size XL
CKEACYCAN$25.958 rev
Football Shirts for Women Football Team Fan Tshirts Game Day Outfits Casual Sport Short Tee Tops LightGray
BestLucky$12.2226 rev
Football Shirts for Women Football Team Fan Tshirts Game Day Outfits Casual Sport Short Tee Tops LightGray
BestLucky$10.9526 rev
Mens Football Hoodies Team City Pullover Hooded for Men Women 3d Print Casual Sweatshirt Hooded Fan Gift XL
Generic$24.91135 rev
Game Day Hoodie Women Cute Football Graphic Pullover Sweatshirt Football Season Sweaters Fans Y2k Casual Holiday Tops White
BANGELY$25.1141 rev
Trending
90-day click momentum
FOCO Detroit Lions Womens Scatter Pattern Lounge Pajama Pants Large Official NFL Licensed Sleepwear with Elastic Waist Great Fan Gift
FOCO$39.104.8★
Football Shirts for Women Football Team Fan Tshirts Game Day Outfits Casual Sport Short Tee Tops LightGray
BestLucky$12.224.4★
Vera Bradley Womens Cotton Nfl Small Backpack (Multiple Teams Available) Detroitlionsonmediumblue/Graybandana One Size
Vera Bradley$49.004.7★
Junk Food NFL - Detroit Lions - Spotlight - Officially Licensed Adult Short Sleeve Fan Tee for Men and Women
Junk Food$22.524.6★
FOCO NFL Mens Officially Licensed Primary Logo Game Day Team Jersey (Large Detroit Lions - Blue)
FOCO$39.724.4★
What buyers say about detroit lions womens apparel
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“True to size”
“Comfy”
“Great logo good material”
“It is a good deal since other sites are so expensive for team gear”
“As described”
“its still a lions sweatshirt with a cool design”
“Nice design and thick material”
“Good gift”
“colors are correct”
What buyers complain about
“Very cheaply made”
“This sweatshirt fits kind of weird”
“Cheap material”
“Terrible Stitching”
“It is also on the thin side”
“It might shrink”
“It is not what I would consider a soft shirt although it does soften a little with each wash”
“so it wont keep you warm”
Top return reasons
Common questions
- Is detroit lions womens apparel profitable to sell on Amazon United States?
- The niche generates $287K/yr across 90 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the detroit lions womens apparel niche?
- 27 brands and 26 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in detroit lions womens apparel?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Material Quality. The return rate is 4.9%.
- When does demand for detroit lions womens apparel peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 37.5× the quietest.
- What does it cost to enter the detroit lions womens apparel niche?
- Listings span $9.62–$70.34; the average listing price is $28.50 (sweet spot $15–$100). The average incumbent carries 1,872 reviews — the moat a new listing must climb.