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Detroit Lions Shirt

Fail

Demand is soft, at -50.2% this quarter, so Detroit Lions Shirt is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$24K/yr406K searches / yr
90-day growth
-50.2%search demand this quarter
Competition
36%top-5 click share · 17 brands · 18 sellers

Flapen Score

Detroit Lions Shirt against its category

The dotted line is the Sports & Outdoors average. Past it, Detroit Lions Shirt is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Detroit Lions Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Detroit Lions Shirt 406K times last year and spent an estimated $24K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -50.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
406K
Growth, 90 days vs prior 90
-50.2%
Conversion, latest week
0.2%
Market size, estimated
$24Ka year
Peak month
December42.1× the quietest month
Top search term
detroit lions hoodie118K searches a year

02 · Price

A sale here is worth $37.46.

Listings sell for $37.46 on average, from $13.72 to $65.31. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $37.46 that is $0 to $4K a year per listing.

Average price
$37.46inside the $15 to $100 sweet spot
Price range
$13.72–$65.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 31.7% of listings are out of stock. The average listing ranks #7,632 within Sweatshirts & Hoodies. It carries 1,221 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
93%
Out of stock, average day
31.7%
Average rank
#7,632in Sweatshirts & Hoodies
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,221per listing
Listings tracked
44

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Detroit Lions Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

17 rising

Sellers

18

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

36%

Top 20: 77%

Open market

27%

  • Brand 126%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Detroit Lions Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 42.1×

Search terms

Top Detroit Lions Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • detroit lions hoodie118K/yr
  • detroit lions sweatshirt98K/yr
  • detroit lions hoodie men21K/yr
  • lions sweatshirt42K/yr
  • detroit lions long sleeve shirt14K/yr
  • detroit lions sweater9K/yr
  • detroit lions hoodies9K/yr
  • detroit lions sweatshirts7K/yr
  • detroit lions mens apparel big and tall4K/yr
  • detroit lions hoodies for men13K/yr

Reviews and returns

What reviews say buyers love and hate about Detroit Lions Shirt

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Comfort-Overall”
23%of negative reviews mention “Quality-Overall”
6.4%of orders come back
“Very cheaply made”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Detroit Lions Shirt questions

Answered from the same tracked data.