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Detroit Lions Pajamas

Fail

Shoppers spend an estimated $38K a year here, so Detroit Lions Pajamas is a Fail.

Flapen Score
31
31 / 100
Ranks 7,543 of 8,101 Sports & Outdoors niches · −16 vs the category median of 47
Market size
$38K/yr89K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
58%top-5 click share · 10 brands · 12 sellers

Flapen Score

Detroit Lions Pajamas against its category

The dotted line is the Sports & Outdoors average. Past it, Detroit Lions Pajamas is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Detroit Lions Pajamas market on Amazon at a glance

Shoppers on Amazon United States searched for Detroit Lions Pajamas 89K times last year and spent an estimated $38K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
1.3%
Market size, estimated
$38Ka year
Peak month
December25.7× the quietest month
Top search term
detroit lions sweatpants16K searches a year

02 · Price

A sale here is worth $33.36.

Listings sell for $33.36 on average, from $13.82 to $60.64. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $33.36 that is $0 to $3K a year per listing.

Average price
$33.36inside the $15 to $100 sweet spot
Price range
$13.82–$60.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 34.6% of listings are out of stock. The average listing ranks #615 within Sleepwear. It carries 4,045 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
69%
Out of stock, average day
34.6%
Average rank
#615in Sleepwear
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
4,045per listing
Listings tracked
29

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Detroit Lions Pajamas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

12

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

58%

Top 20: 91%

Open market

8%

  • Brand 155%
  • Brand 215%
  • Brand 39%
  • Brand 48%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 8%)

Demand

Detroit Lions Pajamas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 25.7×

Search terms

Top Detroit Lions Pajamas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • detroit lions sweatpants16K/yr
  • detroit lions pajamas24K/yr
  • detroit lions pants11K/yr
  • detroit lions pajamas for men6K/yr
  • detroit lions pajama pants6K/yr
  • lions sweatpants6K/yr
  • lions pajama pants6K/yr
  • detroit lions pajamas women4K/yr
  • lions pajamas5K/yr
  • detroit lions christmas pajamas4K/yr

Reviews and returns

What reviews say buyers love and hate about Detroit Lions Pajamas

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Comfort-Overall”
31%of negative reviews mention “Size-Overall”
5.9%of orders come back
“they said the pants ran small”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Detroit Lions Pajamas questions

Answered from the same tracked data.