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Detroit Lions Ornaments

Fail

The top 5 brands take 100% of clicks, so Detroit Lions Ornaments is a Fail.

Flapen Score
35
35 / 100
Ranks 7,010 of 8,101 Sports & Outdoors niches · −12 vs the category median of 47
Market size
$92K/yr261K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
70%top-5 click share · 3 brands · 5 sellers

Flapen Score

Detroit Lions Ornaments against its category

The dotted line is the Sports & Outdoors average. Past it, Detroit Lions Ornaments is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Detroit Lions Ornaments market on Amazon at a glance

Shoppers on Amazon United States searched for Detroit Lions Ornaments 261K times last year and spent an estimated $92K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
1.7%
Market size, estimated
$92Ka year
Peak month
December245.8× the quietest month
Top search term
nfl christmas ornaments17K searches a year

02 · Price

A sale here is worth $20.31.

Listings sell for $20.31 on average, from $11.27 to $27.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $20.31 that is $0 to $2K a year per listing.

Average price
$20.31inside the $15 to $100 sweet spot
Price range
$11.27–$27.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 37.6% of listings are out of stock. The average listing ranks #4,526 within Home & Kitchen. It carries 1,156 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
37.6%
Average rank
#4,526in Home & Kitchen
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,156per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Detroit Lions Ornaments products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 226%
  • Brand 39%
  • Open — no brand owns it (0%)

Demand

Detroit Lions Ornaments search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarAugNovMar

Peak months: Nov, Dec · busiest ÷ quietest = 245.8×

Search terms

Top Detroit Lions Ornaments search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nfl christmas ornaments17K/yr
  • kansas city chiefs christmas ornaments13K/yr
  • pittsburgh steelers christmas ornaments10K/yr
  • steelers christmas ornaments17K/yr
  • green bay packers ornament13K/yr
  • steelers ornament19K/yr
  • green bay packers christmas ornaments12K/yr
  • chiefs ornaments11K/yr
  • kansas city chiefs ornament9K/yr
  • detroit lions christmas ornament23K/yr

Reviews and returns

What reviews say buyers love and hate about Detroit Lions Ornaments

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Value For Money”
33%of negative reviews mention “Color”
1.5%of orders come back
“gold or some kind of crappy color”
A buyer, on “Color”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Detroit Lions Ornaments questions

Answered from the same tracked data.