detroit lions lunch box
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$31.43avg listing price — sweet spot $15–$100
Price range
Incredible$15.34–$73.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Review moat
Good1,424.11avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad$27K$27K/yr · 35K searches
According to Flapen's Amazon United States niche tracking, detroit lions lunch box is a $27K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
detroit lions lunch box market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $24K–$31K
- units × avg price
- Launch success
- 0%
- 0 of 5 new (360d)
- Conversion rate
- 2.4%
- Avg BSR
- #326
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 44%
- Out of stock
- 19.5%
- Avg brand age
- 55 months
- Avg seller age
- 211 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
13
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
46%
Top 20: 93%
Open market
7%
- FOCO61%
- DKEAQZ9%
- PICNIC TIME9%
- Miodoem5%
- Logo Brands5%
- Littlearth3%
- Open — no brand owns it (3 brands, 7%)
Demand
Weekly Amazon search volume, last 41 weeks — +25.4% search growth over the last 90 days.Top detroit lions lunch box search terms
- detroit lions backpack16K/yr
- detroit lions lunch box8K/yr
- detroit lions cooler5K/yr
- lions backpack6K/yr
Top detroit lions lunch box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FOCO NFL Officially Licensed Football Team Color Primary Logo 2 Tone Big Logo Color Block School Bag Travel Backpack - Detroit Lions
FOCO$30.434.8★59 rev
DKEAQZ Football Gifts for Detroit Fans Football Style Backpack for Men Women Sport Style Fans Gifts Laptop Backpack for Travel Sports Gym Work
DKEAQZ$25.664.3★10 rev
FOCO Detroit Lions NFL Action Backpack
FOCO$31.224.6★8,201 rev
FOCO Detroit Lions NFL Alternate Color Action Backpack - Blue
FOCO$32.824.6★8,201 rev
Backpack for Boys Girls Sports Backpack Suitable For School Use Gift For Men Women Fans
Miodoem$26.434.6★31 rev
Newest
by launch date
Proformance Home NFL Detroit Lions Backpack Triple Stripe Wordmark Design with Keychain
Proformance Home$66.504 rev
DKEAQZ Football Gifts for Detroit Fans Football Style Backpack for Men Women Sport Style Fans Gifts Laptop Backpack for Travel Sports Gym Work
DKEAQZ$25.6610 rev
FOCO NFL Detroit Lions Team Insulated Lunch Cooler Officially Licensed Portable Game Day Gift for Football Fans
FOCO$22.2923 rev
FOCO NFL Unisex-Adult Officially Licensed Team Color Stripe Primary Logo Football Leak Proof 5 Compartment Bento Lunch Box - Detroit Lions
FOCO$22.9657 rev
FOCO NFL Unisex-Adult Officially Licensed Wordmark Team Color Big Logo Football Zip Closure 7L Lunch Bag - Detroit Lions
FOCO$21.3695 rev
Trending
90-day click momentumProformance Home NFL Detroit Lions Backpack Triple Stripe Wordmark Design with Keychain
Proformance Home$66.504.3★
Littlearth NFL Detroit Lions Love Rope Tote Team Color 19 x 6 x 14
Littlearth$18.864.7★
DKEAQZ Football Gifts for Detroit Fans Football Style Backpack for Men Women Sport Style Fans Gifts Laptop Backpack for Travel Sports Gym Work
DKEAQZ$25.664.3★
Picnic TIME NFL Detroit Lions On The Go Lunch Bag Cooler Soft Cooler Lunch Box Insulated Lunch Bag (Black Camo)
PICNIC TIME$38.214.7★
FOCO Detroit Lions Big Logo Team Lunch Bag
FOCO$23.384.4★
What buyers say about detroit lions lunch box
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality feels solid”
“Nice gift”
“Nice size lunchbox”
“I do like the extra zip up compartment”
“Easy lunch tote”
“It's easy to clean”
“Storage is one of the highlights”
“The included keychain zipper pull is a nice little bonus that adds some extra fan detail without being gimmicky”
“The 600D polyester material seems durable enough for everyday use, whether its for school, work, or travel”
“The 600D polyester material seems durable enough for everyday use, whether its for school, work, or travel”
What buyers complain about
“Straps ripping”
“Both mesh pockets on either side to hold a water bottle developed holes as soon as my son started using it”
“SMALLER THAN EXPECTED”
Top return reasons
Common questions
- Is detroit lions lunch box profitable to sell on Amazon United States?
- The niche generates $27K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +25.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the detroit lions lunch box niche?
- 9 brands and 13 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in detroit lions lunch box?
- Top complaints mined from reviews: Strap/String Quality, Pockets/Compartments, Size-Overall. The return rate is 3.1%.
- What does it cost to enter the detroit lions lunch box niche?
- Listings span $15.34–$73.80; the average listing price is $31.43 (sweet spot $15–$100). The average incumbent carries 1,424 reviews — the moat a new listing must climb.