Is detroit lions hat profitable to sell on Amazon United States?

The niche generates $311K/yr across 37 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +18.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the detroit lions hat niche?

15 brands and 31 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in detroit lions hat?

Top complaints mined from reviews: Quality-Overall, Smell, Adhesion/Stickiness. The return rate is 4.7%.

When does demand for detroit lions hat peak?

Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 20.3× the quietest.

What does it cost to enter the detroit lions hat niche?

Listings span $12.15–$45.94; the average listing price is $27.76 (sweet spot $15–$100). The average incumbent carries 1,141 reviews — the moat a new listing must climb.

Detroit Lions Hat

Worth a look

Shows a sweet-spot price point ($27.76 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.

Avg price

Incredible$27.76

avg listing price — sweet spot $15–$100

Price range

Great$12.15–$45.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,141.22

avg incumbent reviews — the moat a new listing must climb

Market size

Good$311K

$311K/yr · 466K searches

Growth

Okay+18.7%

90-day search growth — must beat 0% to launch

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Is detroit lions hat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, detroit lions hat is a $311K/yr Amazon United States market (466K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

detroit lions hat market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $278K–$347K; units × avg price
Conversion rate: 2.4%
Avg BSR: #917
Page quality: 0%
Prime: 92%
Sponsored: 30%
Out of stock: 19.1%
Avg brand age: 49 months
Avg seller age: 155 days

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

17%

New Era52%
DOWIZUBA8%
YAJIXAZ7%
Generic6%
Terojnkl5%
FOCO5%
Open — no brand owns it (9 brands, 17%)

detroit lions hat demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.7% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 20.3×

Open Trend

Top detroit lions hat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

detroit lions hat254K/yr +19.4%2.0% conv.
lions hat71K/yr -1.3%2.3% conv.
detroit lions hats for men27K/yr +36.1%1.6% conv.
detroit lions hats17K/yr +25.5%1.4% conv.
detroit lions fitted hat10K/yr +21.5%0.5% conv.
detroit lions trucker hat8K/yr +42.9%0.4% conv.
black detroit lions hat8K/yr +33.7%2.2% conv.
detroit lions cap6K/yr +17.4%2.3% conv.
detroit lions snapback hat6K/yr +19.3%2.1% conv.
detroit lions baseball cap6K/yr +9.3%1.9% conv.

All search terms

Top detroit lions hat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Detroit Lions)

New Era$35.284.7★529 rev

New Era NFL 9FIFTY Black/White Adjustable Snapback Hat Cap One Size Fits All (Detroit Lions)

New Era$33.044.6★375 rev

Embroidered City Football Detroit L Hat Vintage Washed Cotton Denim Hat Adjustable Baseball Cap for Men Women

DOWIZUBA$14.634.6★54 rev

Classic City Silhouette Baseball Cap 3D Print Joinery Adjustable Snapback Hat Game Day for Men Women Fans Gift

YAJIXAZ$21.994.6★565 rev

New Era NFL Core Classic 9TWENTY Team Color Adjustable Hat Cap One Size Fits All - Detroit Lions Black

New Era$30.224.7★1,330 rev

Newest

by launch date

New Era Mens Black Detroit Lions Core Team 39THIRTY Flex Hat

New Era$36.68126 rev

3mo ago

47 NFL Unisex Adult Clean Up Primary Logo Adjustable Hat Cap One Size (US Alpha One Size Detroit Lions - Blue Detroit Lions)

47$37.8913 rev

4mo ago

Embroidered City Football Hat Adjustable Baseball Hat Game Day Sports Apparel Gifts for Men Women and Fans

Generic$12.1577 rev

9mo ago

Sports Fan Baseball Cap Gifts for Men Women Apparel Embroidered Football Cotton Hat Merch Gear Suff Blue Gray

Generic$12.4353 rev

10mo ago

Embroidered City Football Detroit L Hat Vintage Washed Cotton Denim Hat Adjustable Baseball Cap for Men Women

DOWIZUBA$14.6354 rev

10mo ago

What reviews say buyers love and hate about detroit lions hat

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Worth it”

Size-Overall16%

“Fits great”

Advertised Vs Actual Product16%

“Just as described”

Color13%

“Fits well nice color”

Quality-Overall12%

“This hat was made with great”

Comfort-Overall9%

“is so comfortable”

Shape/Style7%

“style is cool”

Sharpness3%

“It's sharpe”

Strength2%

“It's sturdy”

Adjustability/Rotatability/Reclining1%

“Easily adjustable to fit my younger son, too”

What buyers complain about

Quality-Overall29%

“Other than that the hat is very cheap feeling”

Smell14%

“still smells like it is off gassing chemicals”

Adhesion/Stickiness14%

“Sticks up off my head too much”

Color14%

“shade of blue seems a bit off”

Size-Overall12%

“It's a little big”

Value For Money7%

“High price”

Top return reasons

Size-Overall61%

Color7%

Advertised Vs Actual Product6%

Shape/Style5%

Quality-Overall4%

Material Quality3%

Value For Money2%

Length2%

Strap/String Quality1%

Stitch/Finish/Polish1%

Common detroit lions hat questions

Is detroit lions hat profitable to sell on Amazon United States?: The niche generates $311K/yr across 37 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +18.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the detroit lions hat niche?: 15 brands and 31 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in detroit lions hat?: Top complaints mined from reviews: Quality-Overall, Smell, Adhesion/Stickiness. The return rate is 4.7%.
When does demand for detroit lions hat peak?: Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 20.3× the quietest.
What does it cost to enter the detroit lions hat niche?: Listings span $12.15–$45.94; the average listing price is $27.76 (sweet spot $15–$100). The average incumbent carries 1,141 reviews — the moat a new listing must climb.