detroit lions coffee mug
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$19.95avg listing price — sweet spot $15–$100
Price range
Great$10.88–$34.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good727.52avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Market size
Bad$48K$48K/yr · 57K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, detroit lions coffee mug is a $48K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
detroit lions coffee mug market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $60K–$80K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #174
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 91%
- Out of stock
- 21.9%
- Avg brand age
- 63 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
7
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
51%
Top 20: 96%
Open market
2%
- Rico Industries50%
- The Memory Company24%
- Boelter Brands15%
- FANMATS4%
- Simple Modern2%
- FOCO2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -11.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 33.3×
Top detroit lions coffee mug search terms
- detroit lions coffee mug24K/yr
- detroit lions mug15K/yr
- detroit lions coffee cup6K/yr
- lions coffee mug7K/yr
- lions mug6K/yr
Top detroit lions coffee mug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rico Industries NFL Football Detroit Lions Main 15oz Laser Engraved Matte Black Ceramic Bistro Mug - for Hot or Cold Drinks
Rico Industries$17.324.8★1,263 rev
Detroit Lions Sculpted Coffee Mug 15 oz
Boelter Brands$29.834.7★311 rev
The Memory Company | Licensed NFL 15oz Square Mug with Logo Detroit Lions
The Memory Company$13.863.9★138 rev
Rico Industries NFL Football Detroit Lions 14 oz Metro Ceramic Coffee Mug
Rico Industries$14.354.8★676 rev
Rico Industries NFL Football Detroit Lions 15 oz White Ceramic Mug
Rico Industries$16.144.8★1,127 rev
Newest
by launch date
Simple Modern Officially Licensed NFL Detroit Lions 16oz Travel Coffee Tumbler with Flip Lid | Stainless Steel Cup | Football Gifts for Men Women | Voyager Collection | Detroit Lions
Simple Modern$27.88812 rev
Rico Industries NFL Football Detroit Lions 18oz Soft Touch Easy Grip Tumbler
Rico Industries$21.341,354 rev
FANMATS NFL Detroit Lions 15 oz Stripe Coffee Mug 15 Fluid Ounces | Ceramic | Officially Licensed | Vintage Team Logo | Great Gift
FANMATS$29.2548 rev
Rico Industries NFL Football Detroit Lions Tribute 15oz Laser Engraved Matte Black Ceramic Bistro Mug - For Hot or Cold Drinks
Rico Industries$13.71188 rev
The Memory Company | Licensed NFL 15oz Square Mug with Logo Detroit Lions
The Memory Company$13.86138 rev
Trending
90-day click momentum
Littlearth NFL Detroit Lions Love Rope Tote Team Color 19 x 6 x 14
Littlearth$18.884.7★
Rico Industries NFL Football Detroit Lions Dad Royal Blue 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug
Rico Industries$10.884.8★
FANMATS NFL Detroit Lions 14 oz Relief Coffee Mug 14 Fluid Ounces | Ceramic | Sculpted 3D Logo | Team Color | Great Gift
FANMATS$24.414.7★
The Memory Company | Licensed NFL 15oz Square Mug with Logo Detroit Lions
The Memory Company$13.863.9★
The Memory Company Officially Licensed 15oz Swirl Mug Detroit Lions
The Memory Company$15.593.7★
What buyers say about detroit lions coffee mug
What buyers praise and complain about, mined from review topics.What buyers love
“It's beautiful, looks exactly like the picture”
“Very durable”
“Color and Logo are accurate”
“Love the different pictures on it”
“Great value”
“Leak proof”
“This is a great heavy duty mug”
“It's decent size”
“Its sturdy, well made, high quality and I can take it on the go”
“The rubbery outside makes it really easy to handle”
What buyers complain about
“Other than I cannot display”
“Cant use a straw at all”
“Little smaller than I thought”
“Unfortunately though hand wash only”
Top return reasons
Common questions
- Is detroit lions coffee mug profitable to sell on Amazon United States?
- The niche generates $48K/yr across 23 tracked products. 90-day search growth is -11.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the detroit lions coffee mug niche?
- 8 brands and 7 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in detroit lions coffee mug?
- Top complaints mined from reviews: Display-Overall, Ease Of Use, Size-Overall. The return rate is 2.0%.
- When does demand for detroit lions coffee mug peak?
- Demand peaks in Nov–Dec; the busiest month runs 33.3× the quietest.
- What does it cost to enter the detroit lions coffee mug niche?
- Listings span $10.88–$34.99; the average listing price is $19.95 (sweet spot $15–$100). The average incumbent carries 728 reviews — the moat a new listing must climb.