Is detroit lions cake decorations profitable to sell on Amazon United States?

The niche generates $178K/yr across 24 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -33.4%. Flapen's verdict: Skip it (35/100).

How competitive is the detroit lions cake decorations niche?

8 brands and 19 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in detroit lions cake decorations?

Top complaints mined from reviews: Size-Overall, Strength, Color. The return rate is 4.7%.

When does demand for detroit lions cake decorations peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 11.0× the quietest.

What does it cost to enter the detroit lions cake decorations niche?

Listings span $5.96–$300.27; the average listing price is $61.51 (sweet spot $15–$100). The average incumbent carries 1,436 reviews — the moat a new listing must climb.

detroit lions cake decorations

Skip it

Soft demand (-33.4% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$61.51

avg listing price — sweet spot $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,436.21

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay$178K

$178K/yr · 83K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Price range

Okay$5.96–$300.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad94%

top-5 brand share — brand-locked demand

Growth

Bad-33.4%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United States niche tracking, detroit lions cake decorations is a $178K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

detroit lions cake decorations market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $123K–$154K; units × avg price
Conversion rate: 3.5%
Avg BSR: #10,017
Page quality: 0%
Prime: 58%
Sponsored: 29%
Out of stock: 1.1%
Avg brand age: 72 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

Riddell69%
DecoPac10%
WILSON6%
picidae4%
Generic4%
Franklin Sports4%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 90 weeks — -33.4% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 11.0×

Open Trend

Top detroit lions cake decorations search terms

detroit lions helmet25K/yr -37.1%1.9% conv.
detroit lions mini helmet15K/yr -13.2%3.3% conv.
detroit lions cake decorations6K/yr -14.4%2.6% conv.
detroit lions cake topper7K/yr -43.0%4.8% conv.
lions helmet14K/yr -51.6%2.3% conv.
lions mini helmet7K/yr -23.6%3.1% conv.
detroit lions helmet full size5K/yr -33.3%1.3% conv.
lions football helmet3K/yr -64.2%0.9% conv.
detroit lions mini helmet 202413/yr +0.0%0.0% conv.

All search terms

Top detroit lions cake decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Riddell Deroit Lions Mini Speed Helmet

Riddell$38.194.4★27 rev

Detroit Lions 2024 On Field Alternate Riddell Speed Mini Football Helmet - New in Riddell Box

Riddell$40.904.8★43 rev

Detroit Lions Alternate 2024 On-Field Blue Riddell Speed Replica Full Size Football Helmet - NFL Replica Helmets

Riddell$188.464.7★23 rev

NFL Detroit Lions Helmet Pocket Pro One Size Team Color

Riddell$10.104.4★71 rev

NFL Detroit Lions Cake Decoration Football Helmet Cake Topper Officially Licensed Product Of The NFL Ready To Use Birthday Cake Decoration

DecoPac$11.964.4★125 rev

Newest

by launch date

Detroit Lions 2026 Alternate NFL Retro Riddell Speed Mini Football Helmet - New in Riddell Box

Riddell$49.920 rev

3mo ago

Detroit Football Happy Birthday Backdrop The Lion Soccer Banner Poster for Football Star Theme Party Decorations Birthday Supplies Background Studio Shoot Photo Props Booth

picidae$13.622 rev

6mo ago

Football Cake Topper Happy Birthday Cake Topper for Football Sport theme Birthday Party decoration

CoquetteBow012$5.969 rev

8mo ago

Detroit Lions Salute to Service 2025 Version 4 Mini Speed Football Helmet - New in Riddell Box

Riddell$54.462 rev

10mo ago

DecoPac NFL Detroit Lions Helmet Rings 24 Football Cupcake Decorations Officially Licensed Football Rings Food Safe Cake Toppers 24 Pack

DecoPac$12.22354 rev

11mo ago

What buyers say about detroit lions cake decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product20%

“exactly as advertised - very cute”

Quality-Overall20%

“Excellent product”

Gifting Purpose13%

“I got this for my sons 9-year-old birthday party”

Adjustability/Rotatability/Reclining10%

“Rotates perfectly”

Ease Of Cleaning10%

“NICE CLEAN HELMET”

Color7%

“Cool color”

Value For Money5%

“its worth it”

Design-Overall5%

“The glitter design is nice and sparkly and looks good in person”

Ease Of Use5%

“Simple”

Durability3%

“Its cardboard, so the durability is exactly what youd expect for the price,”

What buyers complain about

Size-Overall50%

“Theyre also TINY”

Strength21%

“Too flimsy to order online”

Color7%

“Color is much more teal than Lions blue”

Value For Money7%

“Money wasted”

Quality-Overall7%

“Horrible quality, came damaged too”

Adhesion/Stickiness7%

“Stickers didn't peel off properly”

Top return reasons

Size-Overall60%

Advertised Vs Actual Product13%

Durability4%

Value For Money4%

Color4%

Material Quality4%

Adhesion/Stickiness4%

Defective Material/Parts3%

Quality-Overall3%

Functionality-Overall3%

Common questions

Is detroit lions cake decorations profitable to sell on Amazon United States?: The niche generates $178K/yr across 24 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -33.4%. Flapen's verdict: Skip it (35/100).
How competitive is the detroit lions cake decorations niche?: 8 brands and 19 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in detroit lions cake decorations?: Top complaints mined from reviews: Size-Overall, Strength, Color. The return rate is 4.7%.
When does demand for detroit lions cake decorations peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 11.0× the quietest.
What does it cost to enter the detroit lions cake decorations niche?: Listings span $5.96–$300.27; the average listing price is $61.51 (sweet spot $15–$100). The average incumbent carries 1,436 reviews — the moat a new listing must climb.