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Detroit Lions Blanket

Fail

Demand is soft, at -20.6% this quarter, so Detroit Lions Blanket is a Fail.

Flapen Score
47
47 / 100
Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median
Market size
$127K/yr145K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
63%top-5 click share · 9 brands · 15 sellers

Flapen Score

Detroit Lions Blanket against its category

The dotted line is the Sports & Outdoors average. Past it, Detroit Lions Blanket is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Detroit Lions Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Detroit Lions Blanket 145K times last year and spent an estimated $127K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
2.8%
Market size, estimated
$127Ka year
Peak month
December36.5× the quietest month
Top search term
detroit lions blanket94K searches a year

02 · Price

A sale here is worth $31.25.

Listings sell for $31.25 on average, from $20.94 to $59.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $31.25 that is $3K to $8K a year per listing.

Average price
$31.25inside the $15 to $100 sweet spot
Price range
$20.94–$59.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #117 within Home & Kitchen. It carries 313 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
10.8%
Average rank
#117in Home & Kitchen
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
313per listing
Listings tracked
18

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Detroit Lions Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

15

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

10%

  • Brand 125%
  • Brand 224%
  • Brand 314%
  • Brand 411%
  • Brand 59%
  • Brand 67%
  • Open — no brand owns it (3 brands, 10%)

Demand

Detroit Lions Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 36.5×

Search terms

Top Detroit Lions Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • detroit lions blanket94K/yr
  • lions blanket23K/yr
  • detroit lions throw blanket13K/yr
  • detroit lions blankets and throws11K/yr
  • lions throw blanket4K/yr

Reviews and returns

What reviews say buyers love and hate about Detroit Lions Blanket

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Soft Feel”
40%of negative reviews mention “Thickness”
1.9%of orders come back
“Do Not Purchas If You Are Looking For Something Thick”
A buyer, on “Thickness”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Detroit Lions Blanket questions

Answered from the same tracked data.