detroit lions blanket
Skip itSoft demand (-20.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.25avg listing price — sweet spot $15–$100
Price range
Incredible$20.94–$59.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great312.72avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$127K$127K/yr · 145K searches
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, detroit lions blanket is a $127K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
detroit lions blanket market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $125K–$156K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 83%
- Out of stock
- 10.8%
- Avg brand age
- 49 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
15
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
10%
- DKEAQZ25%
- FOCO24%
- TIANXIADIYI14%
- Generic11%
- WTKBLAN9%
- WKLKHMXBS7%
- Open — no brand owns it (3 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 36.5×
Top detroit lions blanket search terms
- detroit lions blanket94K/yr
- lions blanket23K/yr
- detroit lions throw blanket13K/yr
- detroit lions blankets and throws11K/yr
- lions throw blanket4K/yr
Top detroit lions blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DKEAQZ Football Gifts Blanket Gifts for Team Fans Football Flannel Blanket for Men Women Blue Throw Blanket for Couch 60x50
DKEAQZ$26.004.6★175 rev
TIANXIADIYI Football Gifts Blanket for Men City Gifts for Football Fans Sports Gear Merch Throw Blanket for Game Day Birthday 60x50
TIANXIADIYI$22.463.4★6 rev
FOCO Detroit Lions NFL Team Property Of Sherpa Fleece Blanket
FOCO$39.094.8★2,427 rev
WTKBLAN Football Gifts for Detroit Fans Football Fans Gifts for Men Women Sport Style Flannel Blanket Super Cozy Soft Living Room 60x50
WTKBLAN$24.404.6★166 rev
Football Style Football Throw Blanket Gift for Team Fans Soft Fleece Flannel Blanket 50x60
Generic$28.344.2★126 rev
Newest
by launch date
DKEAQZ Football Gifts Blanket Gifts for Team Lovers Football Flannel Blanket for Men Women Throw Blanket for Couch 60x50
DKEAQZ$21.57175 rev
WKLKHMXBS Football Blanket Gifts for Men Women Team Throw Blanket 60 x 50 for Football Lovers Fans Soft Throw for Christmas Birthdays
WKLKHMXBS$21.6012 rev
FOCO NFL Detroit Lions 40x50 Lightweight Plaid Fleece Throw Blanket
FOCO$31.9045 rev
TIANXIADIYI Football Gifts Blanket for Men City Gifts for Football Fans Sports Gear Merch Throw Blanket for Game Day Birthday 60x50
TIANXIADIYI$22.466 rev
WKLKHMXBS Football Blanket Gifts for Men Women Team Throw Blanket 60 x 50 for Football Lovers Fans Soft Throw for Game Day Birthdays
WKLKHMXBS$24.0061 rev
Trending
90-day click momentumTIANXIADIYI Football Gifts Blanket for Men City Gifts for Football Fans Sports Gear Merch Throw Blanket for Game Day Birthday 60x50
TIANXIADIYI$22.463.4★
WKLKHMXBS Football Blanket Gifts for Men Women Team Throw Blanket 60 x 50 for Football Lovers Fans Soft Throw for Christmas Birthdays
WKLKHMXBS$21.604.5★
DKEAQZ Football Gifts Blanket Gifts for Team Lovers Football Flannel Blanket for Men Women Throw Blanket for Couch 60x50
DKEAQZ$21.574.6★
qzaadyu Football Gifts Blanket Football Fans Gifts for Men Women City Football Blanket Flannel Throw Blanket for Team Lover Player for Christmas Birthday Thanksgiving 50x40
qzaadyu$20.944.6★
FOCO NFL Detroit Lions 40x50 Lightweight Plaid Fleece Throw Blanket
FOCO$31.903.6★
What buyers say about detroit lions blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Softest blanket ever”
“Great gift”
“Finally as Advertised”
“the perfect size”
“Soft and warm”
“the size and quality was decent”
“Good quality material”
“Super soft and vibrant color”
“Great value”
What buyers complain about
“Do Not Purchas If You Are Looking For Something Thick”
“Horrible quality”
“its super thin”
“Not worth the the price at all”
“Its a little small”
“It won't keep you warm”
Top return reasons
Common questions
- Is detroit lions blanket profitable to sell on Amazon United States?
- The niche generates $127K/yr across 18 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the detroit lions blanket niche?
- 9 brands and 15 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in detroit lions blanket?
- Top complaints mined from reviews: Thickness, Quality-Overall, Thin. The return rate is 1.9%.
- When does demand for detroit lions blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 36.5× the quietest.
- What does it cost to enter the detroit lions blanket niche?
- Listings span $20.94–$59.94; the average listing price is $31.25 (sweet spot $15–$100). The average incumbent carries 313 reviews — the moat a new listing must climb.