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Detroit Lions Baby Clothes

Fail

Shoppers spend an estimated $57K a year here, so Detroit Lions Baby Clothes is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$57K/yr134K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
42%top-5 click share · 13 brands · 19 sellers

Flapen Score

Detroit Lions Baby Clothes against its category

The dotted line is the Sports & Outdoors average. Past it, Detroit Lions Baby Clothes is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Detroit Lions Baby Clothes market on Amazon at a glance

Shoppers on Amazon United States searched for Detroit Lions Baby Clothes 134K times last year and spent an estimated $57K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
1.9%
Market size, estimated
$57Ka year
Peak month
September7.2× the quietest month
Top search term
detroit lions baby clothes32K searches a year

02 · Price

A sale here is worth $22.09.

Listings sell for $22.09 on average, from $10.00 to $32.26. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.09 that is $0 to $2K a year per listing.

Average price
$22.09inside the $15 to $100 sweet spot
Price range
$10.00–$32.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 31.4% of listings are out of stock. The average listing ranks #273 within Baby Clothing. It carries 975 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
88%
Out of stock, average day
31.4%
Average rank
#273in Baby Clothing
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
975per listing
Listings tracked
34

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Detroit Lions Baby Clothes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

19

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

9%

  • Brand 143%
  • Brand 217%
  • Brand 316%
  • Brand 46%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (7 brands, 9%)

Demand

Detroit Lions Baby Clothes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Detroit Lions Baby Clothes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • detroit lions baby clothes32K/yr
  • detroit lions baby22K/yr
  • detroit lions onesie9K/yr
  • baby detroit lions5K/yr
  • detroit lions infant7K/yr
  • detroit lions plush5K/yr
  • detroit lions stuffed animal9K/yr
  • baby lions gear6K/yr
  • baby lions jersey4K/yr
  • lions onesie5K/yr

Reviews and returns

What reviews say buyers love and hate about Detroit Lions Baby Clothes

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
2.5%of orders come back
“It runs a bit large”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Detroit Lions Baby Clothes questions

Answered from the same tracked data.