Is detroit lions baby clothes profitable to sell on Amazon United States?

The niche generates $57K/yr across 34 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Skip it (42/100).

How competitive is the detroit lions baby clothes niche?

13 brands and 19 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in detroit lions baby clothes?

Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 2.5%.

When does demand for detroit lions baby clothes peak?

Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 7.2× the quietest.

What does it cost to enter the detroit lions baby clothes niche?

Listings span $10.00–$32.26; the average listing price is $22.09 (sweet spot $15–$100). The average incumbent carries 975 reviews — the moat a new listing must climb.

detroit lions baby clothes

Skip it

A small market ($57K/yr) — this niche doesn't clear our bar today.

Avg price

Great$22.09

avg listing price — sweet spot $15–$100

Price range

Great$10.00–$32.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good975.47

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 6% kills the launch gate

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Okay+1.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$57K

$57K/yr · 134K searches

According to Flapen's Amazon United States niche tracking, detroit lions baby clothes is a $57K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

detroit lions baby clothes market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $44K–$55K; units × avg price
Launch success: 0%; 0 of 7 new (360d)
Conversion rate: 1.9%
Avg BSR: #273
Page quality: 0%
Prime: 88%
Sponsored: 62%
Out of stock: 31.4%
Avg brand age: 51 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

Gerber43%
For Bare Feet17%
Outerstuff16%
Baby Fanatic6%
Masterpieces6%
Smilo3%
Open — no brand owns it (7 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.7% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.2×

Open Trend

Top detroit lions baby clothes search terms

detroit lions baby clothes32K/yr +48.9%1.6% conv.
detroit lions baby22K/yr +15.5%1.6% conv.
detroit lions onesie9K/yr +70.8%1.6% conv.
baby detroit lions5K/yr +16.1%2.2% conv.
detroit lions infant7K/yr +35.0%1.2% conv.
detroit lions plush5K/yr -29.3%0.4% conv.
detroit lions stuffed animal9K/yr -61.5%0.4% conv.
baby lions gear6K/yr -3.3%1.5% conv.
baby lions jersey4K/yr -15.7%1.3% conv.
lions onesie5K/yr +4.6%2.1% conv.

All search terms

Top detroit lions baby clothes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 34 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FBF - NFL Infant Bootie Socks 0-12 Months - 2 Pack (Detroit Lions)

For Bare Feet$24.844.5★157 rev

NFL Baby Boys Dazzle Bodysuit Detroit Lions 18 Months

Gerber$25.224.8★4,176 rev

Outerstuff NFL Newborn & Infants 0-24 Months Prime Time Team Graphic 2 Piece Team Graphic Creeper Bodysuit Romper Set (Detroit Lions 0/3 Months)

Outerstuff$20.854.9★73 rev

Gerber Baby Girls NFL 3-Pack Onesie Bodysuit Lions 0-3 Months

Gerber$29.984.8★163 rev

Gerber Baby Boys NFL 3-Pack Onesie Bodysuit Lions NFL 3-Pack6 Months

Gerber$32.264.9★257 rev

Newest

by launch date

Detroit Lions Plush Football Rattle by Smilo - Officially Licensed NFL Baby Rattle Toy - Soft Baby Rattle with Bell - for Babies and Toddlers from 3 Months

Smilo$15.1551 rev

3mo ago

Outerstuff Pro Football Newborn Infant Huddle & Cuddle 2 Pack Creeper Onesie Set - (0-24 months) (US Age 12 Months Detroit - Lions Blue/White)

Outerstuff$29.960 rev

3mo ago

Smilo Straw Cup - Detroit Lions Officially Licensed NFL Sippy Cup - Baby and Toddler Cup with Weighted Silicone Straw and 8.5 oz Capacity - BPA-Free

Smilo$16.68122 rev

8mo ago

Outerstuff NFL Newborn & Infants 0-24 Months Official Primary Logo Long Sleeve Creeper Bodysuit Romper (Detroit Lions - Blue 0/3 Months)

Outerstuff$15.16154 rev

9mo ago

Outerstuff Newborn Detroit Lions Tag Team Bodysuit Bib & Cuffed Knit Hat Set

Outerstuff$20.953 rev

11mo ago

What buyers say about detroit lions baby clothes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Great quality great price for nfl onesies”

Soft Feel22%

“It is smooth with no rough edges”

Size-Overall10%

“Fit my baby perfectly”

Absorbency8%

“And theyre super cute, very absorbent”

Durability6%

“it hasnt fallen apart yet so I know it is made well enough for a baby”

Fun/Entertainment Experience6%

“Plus, the gentle rattle sound is just enough to keep my baby entertained while also supporting their sensory development”

Value For Money3%

“I think it is a reasonable value for an officially-licensed NFL cup”

Noise Level3%

“the rattle isnt super loud which I know most parents will like”

Ease Of Cleaning3%

“It's also easy to clean”

Color2%

“The colors are bright”

What buyers complain about

Size-Overall21%

“It runs a bit large”

Durability5%

“it won't hold up for long”

Strength5%

“Not Quite as Tenacious as the Lions Defense”

Ease Of Cleaning4%

“The straw is a little tricky to clean”

Top return reasons

Size-Overall73%

Advertised Vs Actual Product5%

Material Quality5%

Thigh Fit5%

Feet Fit3%