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Denver Broncos Hat

Fail

Demand is soft, at -41.2% this quarter, so Denver Broncos Hat is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$245K/yr450K searches / yr
90-day growth
-41.2%search demand this quarter
Competition
34%top-5 click share · 12 brands · 17 sellers

Flapen Score

Denver Broncos Hat against its category

The dotted line is the Sports & Outdoors average. Past it, Denver Broncos Hat is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Denver Broncos Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Denver Broncos Hat 450K times last year and spent an estimated $245K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 450K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -41.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.

Searches, last 12 months
450K
Growth, 90 days vs prior 90
-41.2%
Conversion, latest week
1.7%
Market size, estimated
$245Ka year
Peak month
December9.5× the quietest month
Top search term
denver broncos hat208K searches a year

02 · Price

A sale here is worth $32.55.

Listings sell for $32.55 on average, from $18.04 to $45.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $32.55 that is $0 to $3K a year per listing.

Average price
$32.55inside the $15 to $100 sweet spot
Price range
$18.04–$45.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 45.5% of listings are out of stock. The average listing ranks #1,980 within Clothing Accessories. It carries 613 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
66%
Out of stock, average day
45.5%
Average rank
#1,980in Clothing Accessories
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
613per listing
Listings tracked
47

04 · Newcomers

1 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Denver Broncos Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

17

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

34%

Top 20: 77%

Open market

9%

  • Brand 151%
  • Brand 224%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (6 brands, 9%)

Demand

Denver Broncos Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.5×

Search terms

Top Denver Broncos Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • denver broncos hat208K/yr
  • broncos hat125K/yr
  • denver broncos hats for men23K/yr
  • denver broncos hats13K/yr
  • broncos hat for men13K/yr
  • denver bronco hat8K/yr
  • broncos hats11K/yr
  • bronco hats4K/yr
  • bronco hats for men5K/yr
  • denver broncos trucker hat6K/yr

Reviews and returns

What reviews say buyers love and hate about Denver Broncos Hat

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Value For Money”
3.0%of orders come back
“Cheap”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Denver Broncos Hat questions

Answered from the same tracked data.