Is denver broncos blanket profitable to sell on Amazon United States?

The niche generates $66K/yr across 25 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -45.0%. Flapen's verdict: Skip it (42/100).

How competitive is the denver broncos blanket niche?

15 brands and 17 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in denver broncos blanket?

Top complaints mined from reviews: Quality-Overall, Thickness, Stretchability/Expandability/Elasticity. The return rate is 1.3%.

When does demand for denver broncos blanket peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 18.2× the quietest.

What does it cost to enter the denver broncos blanket niche?

Listings span $12.86–$103.74; the average listing price is $36.00 (sweet spot $15–$100). The average incumbent carries 3,627 reviews — the moat a new listing must climb.

denver broncos blanket

Skip it

Soft demand (-45.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$36.00

avg listing price — sweet spot $15–$100

Price range

Great$12.86–$103.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,626.56

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$66K

$66K/yr · 108K searches

Growth

Bad-45.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, denver broncos blanket is a $66K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

denver broncos blanket market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $90K–$108K; units × avg price
Conversion rate: 1.7%
Avg BSR: #1,534
Page quality: 0%
Prime: 68%
Sponsored: 64%
Out of stock: 41.2%
Avg brand age: 50 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

22%

Northwest28%
Generic14%
Racigomr13%
FOCO9%
Striped hgdn8%
LOGOVISION6%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -45.0% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 18.2×

Open Trend

Top denver broncos blanket search terms

denver broncos blanket45K/yr -46.4%1.5% conv.
broncos blanket33K/yr -55.4%2.5% conv.
bronco blanket8K/yr +1.9%1.5% conv.
denver broncos throw blanket6K/yr -14.0%1.2% conv.
denver bronco blanket5K/yr -36.2%2.7% conv.
broncos throw blanket4K/yr -38.8%3.1% conv.
denver broncos blankets and throws6K/yr -90.7%0.0% conv.

All search terms

Top denver broncos blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Northwest NFL Denver Broncos Unisex-Adult Fleece Throw Blanket 50 x 60 Marque

Northwest$20.124.6★19,439 rev

Football Blanket Gifts for Men 50 X 60 City Football Lovers Fan Gifts Merch Gear Suff Sports Fan Throw Blankets for Sofa Bed Bedroom Living Room Orange

Generic$32.834.6★359 rev

Football Gifts for Men Women 60X50 Soft Football Blanket for Men City Football Lovers Fan Gear Suff Sports Decorations for Bed Couch Living Room Orange

Racigomr$24.054.9★15 rev

Striped hgdn Football Team Throw Blanket 60x50 Inches Lightweight Warm Football Fans Fleece Blanket Gifts for Men Women

Striped hgdn$30.384.2★209 rev

FOCO NFL Micro Raschel Throw Blanket Gradient 50 x 60 Denver Broncos

FOCO$39.414.1★186 rev

Newest

by launch date

DKEAQZ Football Gifts for Men Sport Merch Blanket for Men Women Football Style Stuff for Fans Orange and Blue Throw Blanket for Couch Sofa Bed 60x50

DKEAQZ$19.94175 rev

5mo ago

Football Gifts for Men Women 60X50 Soft Football Blanket for Men City Football Lovers Fan Gear Suff Sports Decorations for Bed Couch Living Room Orange

Racigomr$24.0515 rev

6mo ago

Alltrade Bronco 72 in x 60 in Woven Water-Resistant Utility Blanket

Alltrade$103.740 rev

10mo ago

Football Blanket Gifts for Men 50 X 60 City Football Lovers Fan Gifts Merch Gear Suff Sports Fan Throw Blankets for Sofa Bed Bedroom Living Room Orange

Generic$32.83359 rev

10mo ago

Feelyou Football Flannel Fleece Throw Blanket 40x50 Football City Fleece Throw Blanket for Kids Women Men Sports Games for Bed Couch Chair Living Room Bedroom Decor

Feelyou$20.5722 rev

11mo ago

What buyers say about denver broncos blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel16%

“The material is soft”

Warmth14%

“Now, every time she lies down, she demands that I place this exact blanket over her so she can stay warm and cozy”

Quality-Overall14%

“appears to be well made”

Size-Overall9%

“Good size”

Color7%

“Nice color and super soft”

Value For Money5%

“Don't get me wrong paying a lot of money for a Licensed Team Item is fine”

Advertised Vs Actual Product5%

“exactly like the picture”

Design-Overall4%

“The design is nice”

Gifting Purpose4%

“Very giftable”

Weight Light4%

“Not too heavy”

What buyers complain about

Quality-Overall37%

“Bad quality”

Thickness12%

“Super thin”

Stretchability/Expandability/Elasticity10%

“Bad quality fitted sheet has zero elastic so it comes off all the time”

Hard Feel3%

“The fabric isn't necessarily soft”

Top return reasons

Thin31%

Material Quality16%

Size-Overall10%

Advertised Vs Actual Product7%

Quality-Overall7%

Thickness6%

Value For Money4%

Soft Feel4%

Color3%

Weight Light3%

Common questions

Is denver broncos blanket profitable to sell on Amazon United States?: The niche generates $66K/yr across 25 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -45.0%. Flapen's verdict: Skip it (42/100).
How competitive is the denver broncos blanket niche?: 15 brands and 17 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in denver broncos blanket?: Top complaints mined from reviews: Quality-Overall, Thickness, Stretchability/Expandability/Elasticity. The return rate is 1.3%.
When does demand for denver broncos blanket peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 18.2× the quietest.
What does it cost to enter the denver broncos blanket niche?: Listings span $12.86–$103.74; the average listing price is $36.00 (sweet spot $15–$100). The average incumbent carries 3,627 reviews — the moat a new listing must climb.