Is denver broncos profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 78 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -41.5%. Flapen's verdict: Worth a look (57/100).

How competitive is the denver broncos niche?

36 brands and 97 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in denver broncos?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.9%.

When does demand for denver broncos peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 23.1× the quietest.

What does it cost to enter the denver broncos niche?

Listings span $6.63–$106.08; the average listing price is $27.22 (sweet spot $15–$100). The average incumbent carries 3,764 reviews — the moat a new listing must climb.

denver broncos

Worth a look

Shows a sweet-spot price point ($27.22 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$27.22

avg listing price — sweet spot $15–$100

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great28%

top-5 click share — an open shelf

Price range

Great$6.63–$106.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.2M

$1.2M/yr · 2.5M searches

Returns

Great1.9%

return rate — above 5% kills the launch gate

Review moat

Okay3,763.96

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-41.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, denver broncos is a $1.2M/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

denver broncos market data

Units sold / yr: 30K–40K; avg 0–100/product
Revenue / yr: $817K–$1.1M; units × avg price
Conversion rate: 1.8%
Avg BSR: #230
Page quality: 0%
Prime: 95%
Sponsored: 72%
Out of stock: 20.0%
Avg brand age: 48 months
Avg seller age: 157 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

Top-5 brand share

43%

Top 20: 86%

Top-5 click share

28%

Top 20: 60%

Open market

51%

Rico Industries11%
Funko10%
YouTheFan10%
NFL PRO LINE7%
Team Sports America6%
Northwest6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -41.5% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 23.1×

Open Trend

Top denver broncos search terms

denver broncos882K/yr -36.3%0.8% conv.
broncos gifts for men142K/yr +15.8%1.8% conv.
broncos483K/yr -65.1%1.0% conv.
denver broncos shirt154K/yr -22.2%0.4% conv.
denver broncos accessories147K/yr -44.3%1.2% conv.
nfl funko pop69K/yr -27.4%0.3% conv.
denver broncos gifts60K/yr +9.7%1.3% conv.
funko pop nfl43K/yr -37.4%0.1% conv.
denver broncos womens apparel265K/yr -88.5%0.2% conv.
broncos merch58K/yr -52.8%1.5% conv.

All search terms

Top denver broncos products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mens Bo Nix Denver Broncos Orange Pro Line Jersey

NFL PRO LINE$106.084.3★51 rev

Funko Pop! NFL: Legends - John Elway - Broncos - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors

Funko$15.224.9★183 rev

Team Sports America NFL Denver Broncos Grill Chef Aprons for Men and Women with Pockets Adjustable Straps Bottle Opener and Insulated Beverage Holder Cooking Kitchen Apron

Team Sports America$31.424.8★5,091 rev

YouTheFan Officially-Licensed NFL Denver Broncos Set of 4 Cornhole Bags - All Weather Regulation 6 x 6 Size - 16oz Weight - Designed in USA

YouTheFan$18.824.6★303 rev

SuperStroke NFL Golf Putter Grip Denver Broncos Mid Slim 2.0 Orange/Navy

SuperStroke$33.164.8★40 rev

Newest

by launch date

BNBIDEN Broncos Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys

BNBIDEN$38.87184 rev

6mo ago

Top Cup NFL Denver Broncos 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA

Top Cup$20.75727 rev

7mo ago

Funko Pop! NFL: Legends - John Elway - Broncos - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors

Funko$15.22183 rev

10mo ago

TaylorMade Golf Speed Soft Ink NFL Denver Broncos Dozen

TaylorMade$34.59543 rev

1y ago

Xtreme Apparrel Orange & Blue Through & Through Mens Skull T-Shirt for Denver Fans (Navy Shirt XL)

Xtreme Apparrel$23.07446 rev

1y ago

What buyers say about denver broncos

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Very good detail”

Collectibles15%

“Super collectable”

Advertised Vs Actual Product11%

“Exactly what I wanted”

Gifting Purpose10%

“Great gift”

Value For Money9%

“Good value too”

Size-Overall7%

“Excellent size”

Design-Overall3%

“I love the design”

Material Quality3%

“they are great quality re-usable aluminum cups”

Color3%

“The color is perfect match”

Strength2%

“It makes him super stable”

What buyers complain about

Quality-Overall28%

“Poor quality”

Size-Overall17%

“it was tiny savvy”

Durability13%

“Broke the first time wearing them”

Value For Money9%

“Not worth the money”

Comfort-Overall4%

“not very comfortable”

Weight Heavy4%

“they were too heavy for my ears”

Functionality-Overall4%

“Dont touch the hair. Ill change my rating once it comes in but this one taking longer than usual”

Adhesion/Stickiness4%

“Didn't stick good”

Thickness4%

“Super thin”

Advertised Vs Actual Product2%

“What I received is vastly different from the photos in the ad”

Top return reasons

Size-Overall48%

Advertised Vs Actual Product8%

Value For Money5%

Defective Material/Parts4%

Material Quality3%

Shape/Style2%

Product Condition2%

Gifting Purpose2%

Quality-Overall2%

Scratch Resistance2%

Common questions

Is denver broncos profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 78 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -41.5%. Flapen's verdict: Worth a look (57/100).
How competitive is the denver broncos niche?: 36 brands and 97 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in denver broncos?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.9%.
When does demand for denver broncos peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 23.1× the quietest.
What does it cost to enter the denver broncos niche?: Listings span $6.63–$106.08; the average listing price is $27.22 (sweet spot $15–$100). The average incumbent carries 3,764 reviews — the moat a new listing must climb.