Demko Knives

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

123K

Growth, 90 days vs prior 90

-2.0%

Conversion, latest week

0.2%

Market size, estimated

$40Ka year

Peak month

December1.5× the quietest month

Top search term

demko knives52K searches a year

Listings sell for $149.26 on average, from $48.45 to $298.01. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $149.26 that is $0 to $15K a year per listing.

Average price

$149.26above the $15 to $100 sweet spot

Price range

$48.45–$298.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$15K

Returns

6.0%of orders · Amazon United States median 2.1%

22% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 27.2% of listings are out of stock. The average listing ranks #1,769 within Tactical & Personal Defense. It carries 45 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

22%

Prime listings

91%

Out of stock, average day

27.2%

Average rank

#1,769in Tactical & Personal Defense

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

45per listing

Listings tracked

23

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months