Demko Ad 20.5

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months

46K

Growth, 90 days vs prior 90

-12.7%

Conversion, latest week

0.8%

Market size, estimated

$39Ka year

Peak month

July1.4× the quietest month

Top search term

cold steel ad1024K searches a year

Listings sell for $103.40 on average, from $39.44 to $298.01. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $103.40 that is $0 to $10K a year per listing.

Average price

$103.40above the $15 to $100 sweet spot

Price range

$39.44–$298.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

4.4%of orders · Amazon United States median 2.1%

41% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #1,569 within Knives & Tools. It carries 344 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

41%

Prime listings

76%

Out of stock, average day

5.0%

Average rank

#1,569in Knives & Tools

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

344per listing

Listings tracked

17

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months