Is dehydrated refried beans profitable to sell on Amazon United States?

The niche generates $203K/yr across 18 tracked products. 90-day search growth is +15.7%. Flapen's verdict: Worth a look (57/100).

How competitive is the dehydrated refried beans niche?

10 brands and 60 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in dehydrated refried beans?

Top complaints mined from reviews: Value For Money, Size-Overall, Flavor. The return rate is 0.1%.

When does demand for dehydrated refried beans peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the dehydrated refried beans niche?

Listings span $8.52–$49.92; the average listing price is $23.67 (sweet spot $15–$100). The average incumbent carries 384 reviews — the moat a new listing must climb.

dehydrated refried beans

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.67

avg listing price — sweet spot $15–$100

Price range

Great$8.52–$49.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great383.89

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Growth

Okay+15.7%

90-day search growth — must beat 0% to launch

Market size

Okay$203K

$203K/yr · 125K searches

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, dehydrated refried beans is a $203K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

dehydrated refried beans market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $142K–$189K; units × avg price
Conversion rate: 6.9%
Avg BSR: #637
Page quality: 0%
Prime: 89%
Sponsored: 72%
Out of stock: 0.0%
Avg brand age: 83 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

72%

Top 20: 86%

Top-5 click share

63%

Top 20: 100%

Open market

13%

Mother Earth Products33%
Mexicali Rose15%
--14%
Santa Fe Bean10%
Frontier Co-op8%
Casa Corona6%
Open — no brand owns it (4 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top dehydrated refried beans search terms

dehydrated refried beans32K/yr +26.9%4.2% conv.
dehydrated beans20K/yr +28.4%4.4% conv.
refried beans dehydrated14K/yr +3.7%3.3% conv.
instant refried beans12K/yr +20.3%3.9% conv.
freeze dried beans10K/yr +7.0%2.7% conv.
dried refried beans8K/yr +13.1%3.4% conv.
instant beans7K/yr +14.0%2.6% conv.
freeze dried refried beans6K/yr -4.2%5.1% conv.
dehydrated refried beans instant5K/yr +5.1%3.9% conv.
dehydrated beans refried4K/yr +2.5%4.9% conv.

All search terms

Top dehydrated refried beans products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mother Earth Products Dehydrated Fast Cooking Refried Bean Mix quart Jar 11 Ounce (Pack of 1)

Mother Earth Products$14.314.5★1,118 rev

Generic Redfried Beans Dehydrated 8 oz (4 PACK) Fast Cooking! (8 Ounce (Pack of 4) Spicy Refried Beans)

--$27.324.7★264 rev

Mexicali Rose Instant Homestyle Refried Beans 7oz (Pack of 3)

Mexicali Rose$17.444.7★605 rev

Casa Corona Instant Mexican Style (Refried Beans 3lb Bag)

Casa Corona$26.384.6★443 rev

Mexicali Rose Instant Mexican Homestyle Refried Beans 6oz - 7oz Pouch (Pack of 3) (Green Chile 7oz)

Mexicali Rose$16.114.3★218 rev

Newest

by launch date

Generic Redfried Beans Dehydrated 8 oz (4 PACK) Fast Cooking! (8 Ounce (Pack of 4) Spicy Refried Beans)

--$27.32264 rev

2y ago

Refried Beans Dehydrated 8 oz (4 PACK) Fast Cooking!

Generic$27.19264 rev

2y ago

La Sierra Refried Pinto Beans Ready-to-Eat Vegetarian Refried Beans 15.2 oz Pouch (Pack of 8)

La Sierra$16.16306 rev

3y ago

Ready Harvest$32.7722 rev

4y ago

Basic American Foods Santiago Excel Refried Beans 29.7 Oz (Pack of 6) Large Size for Food Services and Restaurants Easy To Prepare Gluten Free No Artificial Colors Flavors or Preservatives

Basic American Foods$49.92360 rev

6y ago

What buyers say about dehydrated refried beans

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall48%

“Easy to make and taste great”

Ease Of Use14%

“Quick and easy”

Nutritional Content8%

“Simple to cook and nutritious”

Flavor4%

“Very flavorful and they are dehydrated so you do have to add water to them”

Cooking Instructions4%

“They cook quickly”

Quality-Overall3%

“in all honesty this is the best beans that I have ever had”

Freshness3%

“It is fresher”

Moist/Dry3%

“These are the best dried refried bean that I have found”

Advertised Vs Actual Product2%

“as I expected”

Ingredients-Overall2%

“great product when you need Mexican beans WITHOUT ALL THE WORK”

What buyers complain about

Value For Money32%

“Price Jump”

Size-Overall8%

“A little small”

Flavor8%

“It was still insipid in flavor”

Taste-Overall5%

“These do not taste like regular refried beans”

Instructions/User Manual/Troubleshooting5%

“The only draw back I see is the directions are a bit confusing”

Powdered/Crumbled5%

“Whole beans, not refried flakes”

Texture/Consistency-Overall3%

“Texture was too fine for me”

Stale/Rotten/Spoiled3%

“Gross”

Advertised Vs Actual Product3%

“You'll notice this Amazon listing doesn't even have the brand name in the title it just says generic”

Moist/Dry3%

“not very tasty it's like freeze drying beans I don't think I can recommend not very tasty sorry”

Top return reasons

Advertised Vs Actual Product38%

Size-Overall25%

Ease Of Use13%

Functionality-Overall13%

Contamination13%

Common questions

Is dehydrated refried beans profitable to sell on Amazon United States?: The niche generates $203K/yr across 18 tracked products. 90-day search growth is +15.7%. Flapen's verdict: Worth a look (57/100).
How competitive is the dehydrated refried beans niche?: 10 brands and 60 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in dehydrated refried beans?: Top complaints mined from reviews: Value For Money, Size-Overall, Flavor. The return rate is 0.1%.
When does demand for dehydrated refried beans peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the dehydrated refried beans niche?: Listings span $8.52–$49.92; the average listing price is $23.67 (sweet spot $15–$100). The average incumbent carries 384 reviews — the moat a new listing must climb.