deep squat machine
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Price range
Incredible$47.11–$86.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$70.33avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 6% kills the launch gate
Growth
Good+50.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,980.8avg incumbent reviews — the moat a new listing must climb
Market size
Bad$74K$74K/yr · 153K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, deep squat machine is a $74K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Aug–Oct. Verdict: Skip it — 44/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
deep squat machine market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $105K–$141K
- units × avg price
- Launch success
- 75%
- 6 of 8 new (360d)
- Conversion rate
- 0.7%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 100%
- Out of stock
- 12.8%
- Avg brand age
- 28 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
17
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
1%
- MERACH54%
- VZYTV27%
- HOMGIM5%
- NEWBULIG5%
- OLIXIS4%
- seanleecore3%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — +50.1% search growth over the last 90 days.Peak months: Jul, Aug, Oct · busiest ÷ quietest = 3.9×
Top deep squat machine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VZYTV Deep Squat Machine Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Home Gym Push-Up Exercises Easy to Assemble 350Lbs Weight Capacity
VZYTV$68.973.8★117 rev
MERACH Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Leg Exercise Push Up Board Workout Equipment at Home Gym(Black)
MERACH$69.514.3★1,337 rev
MERACH Upgrade Deep Squat Machine for Overweight Dual Spring Assist& 350LB Weight Capacity Glute Trainer Machine Easy Setup & Leg Home Workout Machine
MERACH$82.854.3★1,337 rev
MERACH Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Leg Exercise Push Up Workout Equipment at Home Gym(Blue)
MERACH$80.804.3★1,337 rev
3 Colors Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Easy to Assemble Home Gym Push-Up Exercises 350Lbs Weight Capacity
HOMGIM$67.274.0★40 rev
Newest
by launch date
NEWBULIG Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Red
NEWBULIG$47.1124 rev
OLIXIS Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Blue
OLIXIS$49.1716 rev
MERACH Upgrade Deep Squat Machine for Overweight Dual Spring Assist& 350LB Weight Capacity Glute Trainer Machine Easy Setup & Leg Home Workout Machine
MERACH$82.851,337 rev
VZYTV Deep Squat Machine Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Home Gym Push-Up Exercises Easy to Assemble 350Lbs Weight Capacity
VZYTV$68.97117 rev
3 Colors Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Easy to Assemble Home Gym Push-Up Exercises 350Lbs Weight Capacity
HOMGIM$67.2740 rev
Trending
90-day click momentumNEWBULIG Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Red
NEWBULIG$47.113.8★
OLIXIS Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Blue
OLIXIS$49.174.1★
MERACH Upgrade Deep Squat Machine for Overweight Dual Spring Assist& 350LB Weight Capacity Glute Trainer Machine Easy Setup & Leg Home Workout Machine
MERACH$82.854.3★
VZYTV Deep Squat Machine Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Home Gym Push-Up Exercises Easy to Assemble 350Lbs Weight Capacity
VZYTV$68.973.8★
MERACH Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Leg Exercise Push Up Board Workout Equipment at Home Gym(Black)
MERACH$69.514.3★
What buyers say about deep squat machine
What buyers praise and complain about, mined from review topics.What buyers love
“I managed, pretty easy to assemble”
“This is a great workout machine”
“Decent for price”
“Seems to be very well-made and heavy duty”
“incredibly effective little guy”
“has adjustable resistances”
“Works as said”
“Light weight and easy to move around the room”
“Perfect fit for any space”
“doesnt take up too much space”
What buyers complain about
“Assembly- absurd”
“Computer doesnt work”
“Bruised my tailbone”
“there are two screws that are too short”
“Instructions are bad”
“spray paint it the build quality is so poor”
“Two of the bolts were not long enough”
“Just saw it cheaper”
“Workout effective was not there”
“Couldnt use some of the parts where mess up had to send back”
Top return reasons
Common questions
- Is deep squat machine profitable to sell on Amazon United States?
- The niche generates $74K/yr across 10 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +50.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the deep squat machine niche?
- 7 brands and 17 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in deep squat machine?
- Top complaints mined from reviews: Assembly/Installation, Functionality-Overall, Pain Relief-Overall. The return rate is 1.5%.
- When does demand for deep squat machine peak?
- Demand peaks in Jul–Aug–Oct; the busiest month runs 3.9× the quietest.
- What does it cost to enter the deep squat machine niche?
- Listings span $47.11–$86.26; the average listing price is $70.33 (sweet spot $15–$100). The average incumbent carries 4,981 reviews — the moat a new listing must climb.