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Deckmate

Fail

The top 5 brands take 100% of clicks, so Deckmate is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$56K/yr19K searches / yr
90-day growth
+45.0%search demand this quarter
Competition
58%top-5 click share · 4 brands · 16 sellers

Flapen Score

Deckmate against its category

The dotted line is the Sports & Outdoors average. Past it, Deckmate is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deckmate market on Amazon at a glance

Shoppers on Amazon United States searched for Deckmate 19K times last year and spent an estimated $56K. All 4 brands take every click. Demand peaks in Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+45.0%
Conversion, latest week
1.1%
Market size, estimated
$56Ka year
Peak month
August1.8× the quietest month
Top search term
deckmate boat seats12K searches a year

02 · Price

A sale here is worth $266.49.

Listings sell for $266.49 on average, from $9.49 to $919.60. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $266.49 that is $0 to $27K a year per listing.

Average price
$266.49above the $15 to $100 sweet spot
Price range
$9.49–$919.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$27K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #238 within Boat Cabin Products. It carries 59 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
23%
Out of stock, average day
1.4%
Average rank
#238in Boat Cabin Products
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
59per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Deckmate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

0%

  • Brand 152%
  • Brand 243%
  • Brand 33%
  • Brand 42%

Demand

Deckmate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Deckmate

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Advertised Vs Actual Product”
1.8%of orders come back
“the two items were not close to being the same dimension even though they were advertised to be identical items”
A buyer, on “Advertised Vs Actual Product”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Deckmate questions

Answered from the same tracked data.