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Darts

Fail

The top 5 products take 85% of clicks, so Darts is a Fail.

Flapen Score
47
47 / 100
Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median
Market size
$2.6M/yr2.3M searches / yr
90-day growth
-16.9%search demand this quarter
Competition
85%top-5 click share · 8 brands · 22 sellers

Flapen Score

Darts against its category

The dotted line is the Sports & Outdoors average. Past it, Darts is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Darts market on Amazon at a glance

Shoppers on Amazon United States searched for Darts 2.3M times last year and spent an estimated $2.6M. The top 5 brands take 92% of clicks. Demand peaks in Jan–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
5.1%
Market size, estimated
$2.6Ma year
Peak month
December2.1× the quietest month
Top search term
darts1.1M searches a year

02 · Price

A sale here is worth $22.19.

Listings sell for $22.19 on average, from $5.49 to $33.29. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At $22.19 that is $178K to $222K a year per listing.

Average price
$22.19inside the $15 to $100 sweet spot
Price range
$5.49–$33.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
8,000–10,000
Revenue per listing a year
$178K–$222K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #34 within Leisure Sports & Game Room. It carries 4,446 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#34in Leisure Sports & Game Room
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
4,446per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Darts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

22

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

6%

  • Brand 160%
  • Brand 214%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 6%)

Demand

Darts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Darts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • darts1.1M/yr
  • darts metal tip362K/yr
  • steel tip darts196K/yr
  • dart94K/yr
  • darts metal tip set83K/yr
  • tungsten darts76K/yr
  • darts set52K/yr
  • professional darts61K/yr
  • dart set49K/yr
  • darts & dartboards30K/yr

Reviews and returns

What reviews say buyers love and hate about Darts

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Quality-Overall”
1.3%of orders come back
“Flimsy and bad quality”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Darts questions

Answered from the same tracked data.