Is darts profitable to sell on Amazon United States?

The niche generates $2.6M/yr across 10 tracked products. 90-day search growth is -16.9%. Flapen's verdict: Skip it (47/100).

How competitive is the darts niche?

8 brands and 22 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in darts?

Top complaints mined from reviews: Quality-Overall, Durability, Adhesion/Stickiness. The return rate is 1.3%.

When does demand for darts peak?

Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the darts niche?

Listings span $5.49–$33.29; the average listing price is $22.19 (sweet spot $15–$100). The average incumbent carries 4,446 reviews — the moat a new listing must climb.

darts

Skip it

A concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$2.6M

$2.6M/yr · 2.3M searches

Avg price

Great$22.19

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Good$5.49–$33.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,446.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-16.9%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, darts is a $2.6M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 47/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

darts market data

Units sold / yr: 100K–125K; avg 8,000–10,000/product
Revenue / yr: $2.2M–$2.8M; units × avg price
Conversion rate: 5.1%
Avg BSR: #34
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.6%
Avg brand age: 53 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

LANNEY60%
Accmor14%
WINSDART7%
CC-Exquisite6%
Turnart4%
interbusiness3%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top darts search terms

darts1.1M/yr -21.5%3.2% conv.
darts metal tip362K/yr -9.7%4.4% conv.
steel tip darts196K/yr -17.0%1.4% conv.
dart94K/yr -2.1%0.6% conv.
darts metal tip set83K/yr -20.9%3.8% conv.
tungsten darts76K/yr -32.5%0.1% conv.
darts set52K/yr -0.1%0.9% conv.
professional darts61K/yr -34.5%1.6% conv.
dart set49K/yr -18.5%2.1% conv.
darts & dartboards30K/yr +0.3%0.1% conv.

All search terms

Top darts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LANNEY Darts Metal Tip Steel Tip Darts Set 20 Grams 24 and 26 Grams Professional Dart for Dartboard with Aluminum Shafts Brass Barrels Extra Flights Sharpener Tool Kit Carrying Case

LANNEY$22.704.7★1,681 rev

Darts Metal Tip Set 20 Grams and 24 Grams Steel Tip Darts Set Professional Metal Tipped Accessories with Sharpener Tool Kit Aluminum Shafts Brass Barrels Carrying Case Extra Flights

LANNEY$19.294.7★1,909 rev

Accmor Metal Tip Darts Steel Tip Darts 14 Grams Professional Metal Darts Darts Metal Tip Set Metal Darts for Dartboard 18 pcs

Accmor$9.174.5★11,237 rev

CC-Exquisite Premium Steel Tip Darts Set - Professional Darts Brass Barrels Metal Tip Darts Extra Flights (12) Aluminum Shafts 35/48 O-Rings Dart Tool Dart Sharpener Darts Case

CC-Exquisite$23.154.7★7,361 rev

WINSDART Darts Metal Tip Set Professional Steel Tip Darts for Dartboard 12 pcs 22 g with Nonslip Iron Barrel Aluminum Dart Shafts Extra Flights Dart Sharpener Giftable Dart Case

WINSDART$28.554.7★3,428 rev

Newest

by launch date

WINSDART Steel Tip Darts 12 Pack Set with Nonslip Iron Barrel Aluminum Dart Shafts and Flights Darts Sharpener an Gift Box (Black & Silver-Darts-A)

WINSDART$27.711,938 rev

2y ago

Turnart Darts Metal Tip Set - Steel Tip Darts Darts Set Professional Metal Darts Dart Board Set 12 Pcs 24 Gram 20 O-Rings Aluminum Darts Shafts 24 Extra Flights Darts Tool

Turnart$22.703,146 rev

2y ago

Formula Sports 90% Tungsten Darts Metal Tip Set 21g/22g/23g/24g Professional Steel Tip Darts Set with Aluminum Shafts Tungsten Barrels Extra Flights Dart Sharpener Gift Box

Formula Sports$33.29163 rev

4y ago

LANNEY Darts Metal Tip Steel Tip Darts Set 20 Grams 24 and 26 Grams Professional Dart for Dartboard with Aluminum Shafts Brass Barrels Extra Flights Sharpener Tool Kit Carrying Case

LANNEY$22.701,681 rev

4y ago

Darts Metal Tip Set 20 Grams and 24 Grams Steel Tip Darts Set Professional Metal Tipped Accessories with Sharpener Tool Kit Aluminum Shafts Brass Barrels Carrying Case Extra Flights

LANNEY$19.291,909 rev

5y ago

What buyers say about darts

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“Excellent Product”

Value For Money19%

“GREAT PRICE”

Advertised Vs Actual Product8%

“Exactly as advertised”

Balance/Stability4%

“Very well balanced”

Fun/Entertainment Experience4%

“Fun times”

Weight Light4%

“i like that theres two different weights in each grip type so you can get a feel for what you like”

Suitability Beginner3%

“Highly recommended for beginners”

Grip3%

“Feel great in the hand”

Sharpness3%

“Sharp”

Durability2%

“theyve held up really well with regular use”

What buyers complain about

Quality-Overall29%

“Flimsy and bad quality”

Durability20%

“Breaks easily”

Adhesion/Stickiness7%

“After that; the darts didnt stick in the board hardly afterwards”

Ease Of Use7%

“Making them hard to throw properly”

Strength6%

“Breaks easily”

Assembly/Installation4%

“difficult to put together”

Sharpness3%

“Dont stay sharp”

Weight Light3%

“They are a bit lighter than what I am used to”

Weight Heavy2%

“Incorrect weight on barrels”

Instructions/User Manual/Troubleshooting2%

“They don't follow directions”

Top return reasons

Size-Overall15%

Weight Heavy9%

Quality-Overall9%

Advertised Vs Actual Product8%

Functionality-Overall7%

Weight Light6%

Value For Money6%

Compatibility-Overall5%

Adhesion/Stickiness5%

Defective Material/Parts4%

Common questions

Is darts profitable to sell on Amazon United States?: The niche generates $2.6M/yr across 10 tracked products. 90-day search growth is -16.9%. Flapen's verdict: Skip it (47/100).
How competitive is the darts niche?: 8 brands and 22 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in darts?: Top complaints mined from reviews: Quality-Overall, Durability, Adhesion/Stickiness. The return rate is 1.3%.
When does demand for darts peak?: Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the darts niche?: Listings span $5.49–$33.29; the average listing price is $22.19 (sweet spot $15–$100). The average incumbent carries 4,446 reviews — the moat a new listing must climb.