Is dartboard surround profitable to sell on Amazon United States?

The niche generates $138K/yr across 30 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -40.5%. Flapen's verdict: Skip it (43/100).

How competitive is the dartboard surround niche?

11 brands and 26 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in dartboard surround?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Value For Money. The return rate is 3.0%.

When does demand for dartboard surround peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the dartboard surround niche?

Listings span $17.28–$113.23; the average listing price is $47.69 (sweet spot $15–$100). The average incumbent carries 1,002 reviews — the moat a new listing must climb.

dartboard surround

Skip it

Soft demand (-40.5% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$47.69

avg listing price — sweet spot $15–$100

Price range

Great$17.28–$113.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,002.03

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay$138K

$138K/yr · 74K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-40.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, dartboard surround is a $138K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 43/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

dartboard surround market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $72K–$95K; units × avg price
Conversion rate: 3.9%
Avg BSR: #138
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 19.0%
Avg brand age: 33 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

43%

Top 20: 90%

Open market

Winmau28%
Fluxynara23%
Viper by GLD Products15%
Target Darts10%
Afumazi9%
Rdutuok6%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -40.5% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top dartboard surround search terms

dartboard surround25K/yr -37.8%1.8% conv.
dart board surround27K/yr -45.3%2.3% conv.
dart surround9K/yr -37.3%2.7% conv.
dart board surround ring5K/yr -33.0%2.6% conv.
winmau surround4K/yr -31.8%3.9% conv.
winmau dart board surround4K/yr -60.3%8.3% conv.

All search terms

Top dartboard surround products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fluxynara Felt Dart Board Wall Protector Foldable Square Surround Protector Backing Tiles Wall Protector with Adhesive Pads | Home & Basement & Garage Use

Fluxynara$21.704.3★89 rev

Winmau Dartboard Surround Board Protector Surround Ring Wall Protection 26.5 inch Compatible with Standard Bristle Dartboards Including Blade 5 and Blade 6

Winmau$59.704.7★498 rev

Winmau Dartboard Protector Professional Dart Surround Ring Tool-Free Installation for Home Practice Standard Size Pro Line 1.0 Fits All Winmau Bristle Dartboards

Winmau$58.994.8★776 rev

Target Darts Corona Vision Dartboard Lighting System Black Frame | White LED Dart Board Surround Ring Light with Magnetic Feet | Shadow Eliminating Dartboard Light | Professional Darts Accessories

Target Darts$82.804.8★7,529 rev

Afumazi 5Pcs Splicing Dart Board Wall Protector Cork Dartboard Backboard Wall Surround

Afumazi$28.504.7★202 rev

Newest

by launch date

Self-Adhesive Dart Board Wall Protector 18 PCS Hexagonal Dartboard Surround Ring 41x38in DIY Puzzle Backboard High-Density EVA Foam Wall Shield for Clubs Bars & Home Game Room (Black)

GUEMORVE$51.611 rev

5mo ago

STASUN 360 Dartboard Ring Light Dimmable Magnetic LED Dart Board Lighting System 12W 6500K White Light for Shadow-Free Visibility in Home Bars Game Rooms & Dartboards

STASUN$57.94301 rev

6mo ago

Fluxynara Felt Dart Board Wall Protector Foldable Backboard Square Surround Protector Backing Tiles Wall Protector with Adhesive Pads | Home & Basement & Garage Use

Fluxynara$38.9889 rev

8mo ago

WINMAU PDC Dartboard Surround Ring - Wall Protector for Bristle Dartboards - High-Density Foam Backboard Tool-Free Setup - Fits Blade 5 Blade 6 & Standard Boards - Black

Winmau$66.1259 rev

8mo ago

Rdutuok Dart Board Surround Ring 5Pcs Splicing Dart Board Wall Protector Dartboard Eva Backboard Wall Surround for Standard Size Dartboards Prevent Wall Damage with The Wall Protector Plate

Rdutuok$24.6614 rev

10mo ago

What buyers say about dartboard surround

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent product”

Size-Overall18%

“Great fit”

Brightness/Shine/Glow11%

“Bright lights”

Advertised Vs Actual Product7%

“As advertised”

Value For Money7%

“Well worth it”

Design-Overall6%

“Excellent product, great design and effective”

Ease Of Use5%

“Convenient and works well”

Thickness3%

“thick enough if you know hot to install around the dart board”

Efficiency3%

“Does the job well”

Durability2%

“durable”

What buyers complain about

Adhesion/Stickiness14%

“No adhesive”

Size-Overall12%

“Dart board doesn't fit”

Value For Money11%

“Bit overpriced”

Durability10%

“It fell apart after 2 days”

Thickness5%

“Density: The foam is very dense”

Quality-Overall4%

“Poor quality control”

Strength4%

“It cant hold the dart boards weight itself”

Product Condition3%

“this was a used unit”

Advertised Vs Actual Product3%

“False advertising”

Material Quality3%

“its just a plastic frame with some cheap LEDs”

Top return reasons

Size-Overall38%

Color8%

Advertised Vs Actual Product7%

Compatibility-Overall5%

Value For Money4%

Material Quality4%

Adhesion/Stickiness4%

Defective Material/Parts3%

Mounting3%

Functionality-Overall3%

Common questions

Is dartboard surround profitable to sell on Amazon United States?: The niche generates $138K/yr across 30 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -40.5%. Flapen's verdict: Skip it (43/100).
How competitive is the dartboard surround niche?: 11 brands and 26 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in dartboard surround?: Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Value For Money. The return rate is 3.0%.
When does demand for dartboard surround peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the dartboard surround niche?: Listings span $17.28–$113.23; the average listing price is $47.69 (sweet spot $15–$100). The average incumbent carries 1,002 reviews — the moat a new listing must climb.