dart mat
Skip itSoft demand (-33.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$46.39avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Great$8.03–$118.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good868.49avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Okay$106K$106K/yr · 108K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dart mat is a $106K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 49/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
dart mat market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $116K–$139K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #410
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 82%
- Out of stock
- 13.4%
- Avg brand age
- 39 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
37
Top-5 brand share
57%
Top 20: 97%
Top-5 click share
44%
Top 20: 82%
Open market
36%
- Target Darts20%
- Turnart12%
- Winmau9%
- CyeeLife8%
- Generic7%
- THMINS7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.5% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.8×
Top dart mat search terms
- dart mat41K/yr
- dart mat with throw line20K/yr
- dart board mat8K/yr
- darts mat9K/yr
- dart oche7K/yr
- dart board mat for floor6K/yr
- dart floor mat5K/yr
- oche6K/yr
- dart rug6K/yr
Top dart mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Target Darts Dart Mat - World Champions Black & White | Dart Oche Mat with Soft Tip and Steel Tip Throw Line Distances | Non Slip Carpet Mats for Floor and Dart Tips Protection | Darts Accessories
Target Darts$52.284.6★4,329 rev
Turnart Darts Dart Mat Darts Accessories Non Slip Carpet with Throw Line Oche Mat with Soft Tip and Steel Tip Throw Line Distances Dart Board Accessories (Classic)
Turnart$36.584.4★290 rev
CyeeLife Darts Mat 297 X 66cm Professional Non Slip Carpet Mats for Floor and Dart Tips Protection Black
CyeeLife$38.644.6★538 rev
Darts Mat 300X34CM Rubber Dart Mat for Floor Non Slip Dart Oche Mats with 4 Throwing Lines Oche Multifunctional Shock Absorbing Floor Mats Protective Pad Darts Accessories for Soft & Steel Tip
Generic$17.150.0★0 rev
Thmins Darts Mat with Throw Line for Dart Board Non-Slip Floor Mat with Standard Throw Distances and Protective Surface Black
THMINS$39.194.2★10 rev
Newest
by launch date
Usdlaaia Darts Mat with Standard Throwing Lines Oche 300x34cm Professional Dart Oche Mat for Floor Protection Non-Slip Heavy Duty Rubber Dart Board Mats for Game Room Recreation Center Sports Club
Usdlaaia$13.600 rev
Professional Darts Throw Line Mat 102 x 23.6 Inch Dual Standard Oche Marked Floor Mat for Steel Tip & Soft Tip Darts Non-Slip Roll-Up Dart Game Accessory for Home & Tournament Use
SunYoda$30.043 rev
Darts Mat 300X34CM Rubber Dart Mat for Floor Non Slip Dart Oche Mats with 4 Throwing Lines Oche Multifunctional Shock Absorbing Floor Mats Protective Pad Darts Accessories for Soft & Steel Tip
Generic$17.150 rev
Turnart Darts Dart Mat Darts Accessories Non Slip Carpet with Throw Line Oche Mat with Soft Tip and Steel Tip Throw Line Distances Dart Board Accessories (2026 NEW)
Turnart$31.66290 rev
Darts Mat with Oche Professional Dartboard Mat for Floor Protection Non-Slip Rubber Backing Portable Darts Distance Mat with Throwing Lines for Home or Pub
PHANTOM SPORTS$44.9627 rev
Trending
90-day click momentumUsdlaaia Darts Mat with Standard Throwing Lines Oche 300x34cm Professional Dart Oche Mat for Floor Protection Non-Slip Heavy Duty Rubber Dart Board Mats for Game Room Recreation Center Sports Club
Usdlaaia$13.600.0★
Professional Darts Throw Line Mat 102 x 23.6 Inch Dual Standard Oche Marked Floor Mat for Steel Tip & Soft Tip Darts Non-Slip Roll-Up Dart Game Accessory for Home & Tournament Use
SunYoda$30.042.6★
MageRabbit Darts Mat 297x66cm with Oche Lines Professional Non Slip Carpet Protection for Floor and Dart Tip (Pray MageRabbit)
MageRabbit$39.194.8★
Turnart Darts Dart Mat Darts Accessories Non Slip Carpet with Throw Line Oche Mat with Soft Tip and Steel Tip Throw Line Distances Dart Board Accessories (2026 NEW)
Turnart$31.664.4★
Fluxynara Felt Dart Board Wall Protector Foldable Square Surround Protector Backing Tiles Wall Protector with Adhesive Pads | Home & Basement & Garage Use
Fluxynara$21.704.3★
What buyers say about dart mat
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality feels premium”
“But its a cool design”
“True as pictured”
“Sticks”
“Very good value”
“Good product and practical”
“The material feels durable”
“Didn't slip at all”
“Perfect for throwing accuracy”
“Thick and durable”
What buyers complain about
“it does slide easy”
“These cannot be used in a home the outgassing smell of the rubber is sickening”
“Also, doesnt stick well to the wall”
“It's a touch thinner than I expected”
“Only four stars for my review because $43 is a bit expensive”
“Overall, the value for the money is a bit lacking”
“I do wish the throw lines were a little brighter”
“Does not protect floor”
“it did not lay completely flat”
“Measurements are off a bit”
Top return reasons
Common questions
- Is dart mat profitable to sell on Amazon United States?
- The niche generates $106K/yr across 39 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -33.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the dart mat niche?
- 24 brands and 37 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in dart mat?
- Top complaints mined from reviews: Grip, Smell, Adhesion/Stickiness. The return rate is 2.8%.
- When does demand for dart mat peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the dart mat niche?
- Listings span $8.03–$118.71; the average listing price is $46.39 (sweet spot $15–$100). The average incumbent carries 868 reviews — the moat a new listing must climb.