Is dart board profitable to sell on Amazon United States?

The niche generates $4.1M/yr across 40 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (58/100).

How competitive is the dart board niche?

18 brands and 38 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in dart board?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.8%.

When does demand for dart board peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the dart board niche?

Listings span $17.75–$160.49; the average listing price is $65.44 (sweet spot $15–$100). The average incumbent carries 2,477 reviews — the moat a new listing must climb.

dart board

Worth a look

Shows a $4.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$4.1M

$4.1M/yr · 2.9M searches

Avg price

Great$65.44

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Price range

Good$17.75–$160.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.8%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,477.43

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, dart board is a $4.1M/yr Amazon United States market (2.9M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

dart board market data

Units sold / yr: 60K–80K; avg 1,500–2,000/product
Revenue / yr: $3.9M–$5.2M; units × avg price
Conversion rate: 2.2%
Avg BSR: #54
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 0.5%
Avg brand age: 41 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

38%

Top 20: 84%

Open market

27%

Viper by GLD Products19%
EastPoint Sports13%
Fluxynara11%
Winmau10%
Amazon Basics10%
Accudart9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top dart board search terms

dart board1.7M/yr -7.4%2.0% conv.
dart boards for adults550K/yr -35.1%1.9% conv.
dartboard161K/yr -13.8%2.0% conv.
outdoor dart board31K/yr +85.5%1.0% conv.
dart boards61K/yr -12.9%1.4% conv.
dartboards51K/yr -12.7%0.9% conv.
outdoor dart board set waterproof19K/yr +139.1%0.7% conv.
winmau dart board40K/yr -28.7%3.5% conv.
steel tip dart board27K/yr -11.3%1.8% conv.
darts board29K/yr -11.2%1.3% conv.

All search terms

Top dart board products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Viper Double Play Reversible Dart Board Set for Adults 2 in 1 Traditional and Baseball Dartboard with 6 Steel Tip Darts 17.75 Inch Coiled Paper Dartboard

Viper by GLD Products$25.854.5★2,326 rev

EastPoint Sports Belmont Official Size Dart Board Cabinet Set - Easy-Assembly & Complete with 6 Deluxe Steel Tip Darts and Accessories - Premium Darts Set with Scoreboard for Bar Games & Indoor Games

EastPoint Sports$64.924.6★6,456 rev

Fluxynara Felt Dart Board Wall Protector Foldable Square Surround Protector Backing Tiles Wall Protector with Adhesive Pads | Home & Basement & Garage Use

Fluxynara$21.704.3★89 rev

Swooc Games - Premium Inflatable Giant Kick Darts (15+ Ways to Play) - Jumbo Soccer Dartboard w/Air Pump - Big Carnival Games - Giant Outdoor Games - Oversized Dart Board Yard & Lawn Game Kids & Adult

SWOOC$148.104.1★380 rev

Amazon Basics Dartboard for Adults Regulation Size with Steel Tip Darts

Amazon Basics$33.604.3★296 rev

Newest

by launch date

LED Light Up Dart Board with 6 Safe Suction Cup Darts 13-Inch LED Dartboard with Backlight Includes Dart Stand Excellent Indoor Game Party Games Bar Family Fun Room Wall Decor (Green Light)

OSDFEIQI$37.9025 rev

5mo ago

Amazon Basics Dartboard for Adults Regulation Size with Steel Tip Darts

Amazon Basics$33.60296 rev

8mo ago

Amazon Basics Regulation Size Dartboard Cabinet Set for Adults Black

Amazon Basics$61.73189 rev

8mo ago

Dartboard Professional Bristle with 12 Steel Tip Darts (Darts Not Included Standard)

Formula Sports$44.456 rev

10mo ago

EastPoint Bristle Dartboard Cabinet Set - 18-Inch Natural Wood - Self-Healing Sisal Dart Boards for Adults - Easy-Hang Storage for Man Cave Decor - Steel Tip Darts & Chalk Scoreboard for Bar Games

EastPoint Sports$87.186,456 rev

10mo ago

What buyers say about dart board

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Amazing quality”

Fun/Entertainment Experience12%

“Family fun”

Value For Money9%

“Worth every penny”

Durability5%

“Highly durable”

Advertised Vs Actual Product5%

“As Advertised”

Design-Overall4%

“Great design, I love it”

Mounting3%

“It looks great after mounting”

Material Quality3%

“Great value material and very sturdy”

Ease Of Use2%

“easy to hand”

Brightness/Shine/Glow2%

“The LED lighting adds a fun vibe”

What buyers complain about

Durability17%

“shattered after three days”

Quality-Overall12%

“Cheap quality”

Size-Overall5%

“A little smaller than expected”

Mounting5%

“Can't mount because it came with no hardware”

Value For Money4%

“Disappointed in the price of this item - maybe better if it was $50, not $150”

Weight Heavy4%

“Very heavy”

Assembly/Installation4%

“Assembly took a bit of trial”

Material Quality3%

“In addition the board material is not self healing as claimed as the dart holes remain”

Adhesion/Stickiness3%

“Not sure why they dont stick”

Product Condition3%

“not new”

Top return reasons

Size-Overall21%

Weight Heavy10%

Defective Material/Parts9%

Value For Money7%

Advertised Vs Actual Product7%

Quality-Overall6%

Adhesion/Stickiness5%