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Dance Floor

Fail

Buyers convert on only 0.3% of searches, so Dance Floor is a Fail.

Flapen Score
41
41 / 100
Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47
Market size
$166K/yr571K searches / yr
90-day growth
+21.9%search demand this quarter
Competition
64%top-5 click share · 13 brands · 20 sellers

Flapen Score

Dance Floor against its category

The dotted line is the Sports & Outdoors average. Past it, Dance Floor is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dance Floor market on Amazon at a glance

Shoppers on Amazon United States searched for Dance Floor 571K times last year and spent an estimated $166K. The top 5 brands take 86% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.

Searches, last 12 months
571K
Growth, 90 days vs prior 90
+21.9%
Conversion, latest week
0.3%
Market size, estimated
$166Ka year
Peak month
May1.4× the quietest month
Top search term
dance floor250K searches a year

02 · Price

A sale here is worth $111.75.

Listings sell for $111.75 on average, from $25.46 to $410.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $111.75 that is $0 to $11K a year per listing.

Average price
$111.75above the $15 to $100 sweet spot
Price range
$25.46–$410.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #88 within Other Sports. It carries 418 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
81%
Out of stock, average day
18.5%
Average rank
#88in Other Sports
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
418per listing
Listings tracked
21

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Dance Floor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

20

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

12%

  • Brand 140%
  • Brand 215%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 62%
  • Open — no brand owns it (7 brands, 12%)

Demand

Dance Floor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dance Floor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dance floor250K/yr
  • dance floor for outdoor party53K/yr
  • portable dance floor56K/yr
  • dance floor tiles40K/yr
  • wedding dance floor27K/yr
  • outdoor dance floor19K/yr
  • outdoor dance floor for grass11K/yr
  • dance floor mat21K/yr
  • pista de baile para fiestas14K/yr
  • portable dance floor for outdoor party10K/yr

Reviews and returns

What reviews say buyers love and hate about Dance Floor

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Thickness”
4.2%of orders come back
“Its not that thick”
A buyer, on “Thickness”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Dance Floor questions

Answered from the same tracked data.