dallas stars
Skip itSoft demand (-55.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.89avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great$8.67–$99.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good543.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$141K$141K/yr · 359K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad7.7%return rate — above 5% kills the launch gate
Growth
Bad-55.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dallas stars is a $141K/yr Amazon United States market (359K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in May–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
dallas stars market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $149K–$179K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #18,586
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 64%
- Out of stock
- 12.3%
- Avg brand age
- 43 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
38
Top-5 brand share
61%
Top 20: 95%
Top-5 click share
24%
Top 20: 52%
Open market
35%
- Calhoun32%
- Rico Industries8%
- Dallas Stars7%
- Blue 847%
- BreakingT6%
- Littlearth5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -55.1% search growth over the last 90 days.Peak months: May, Nov, Dec · busiest ÷ quietest = 9.3×
Top dallas stars search terms
- dallas stars174K/yr
- dallas stars shirt47K/yr
- dallas stars jersey58K/yr
- dallas stars merch50K/yr
- dallas stars womens apparel14K/yr
- dallas stars hockey4K/yr
- dallas stars jersey men6K/yr
- dallas stars t shirt4K/yr
- dallas star3K/yr
Top dallas stars products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Acid Wash Cropped T-Shirt (Large/X-Large Dallas Stars)
Calhoun$27.884.4★198 rev
Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Crop T-Shirt The Sunset Collection (Dallas Stars Small/Medium)
Calhoun$25.574.5★338 rev
Littlearth NHL Team Hair Claw Set Dallas Stars
Littlearth$15.874.2★11 rev
Calhoun NHL Mens Loose Fit Performance Rashguard Wicking Short Sleeve Shirt (Dallas Stars Large)
Calhoun$29.504.6★2,495 rev
26 PCS Set of Dallas Vinyl Stars Stickers Pack Dallas Decal Stars 2-2.5 inches
LUMASERIES$12.924.2★109 rev
Newest
by launch date
Jason Robertson - Every Goal is for My Cat - Dallas Hockey T-Shirt
BreakingT$30.561 rev
Calhoun NHL Womens V-Neck Varsity Long Sleeve Shirt (Dallas Stars Large)
Calhoun$39.29223 rev
Otter Moose and Robo Guys - Dallas Hockey T-Shirt
BreakingT$28.8817 rev
Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Acid Wash Cropped T-Shirt (Large/X-Large Dallas Stars)
Calhoun$27.88198 rev
Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Acid Wash Cropped T-Shirt (Small/Medium Dallas Stars)
Calhoun$29.35198 rev
Trending
90-day click momentum
Calhoun NHL Surf & Skate Womens Distressed Print Fitted Crew Neck Premium T-Shirt (Dallas Stars Large)
Calhoun$20.764.4★
Calhoun NHL Mens Loose Fit Performance Rashguard Wicking Short Sleeve Shirt (Dallas Stars X-Large)
Calhoun$29.324.6★
Rico Industries Laser Engraved Front Pocket Wallet Dallas Stars
Rico Industries$18.644.4★
Calhoun NHL Surf & Skate Womens Distressed Print Fitted Crew Neck Premium T-Shirt (Dallas Stars X-Large)
Calhoun$21.194.4★
Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Crop T-Shirt The Sunset Collection (Dallas Stars Small/Medium)
Calhoun$25.574.5★
What buyers say about dallas stars
What buyers praise and complain about, mined from review topics.What buyers love
“The fit is accurate”
“Excellent quality”
“Cute gift”
“Very comfortable”
“This was a nice coffee mug for the price”
“The colors are nice”
“Nice material not too thick”
“Exactly as described”
“Great design”
“completed my look just right”
What buyers complain about
“its a little long in the body”
“Star coming off”
“Poor quality”
“Runs small and shrinks”
“A little small on chest measurements”
“There is no sewn-in header”
“Needs some improvement”
Top return reasons
Common questions
- Is dallas stars profitable to sell on Amazon United States?
- The niche generates $141K/yr across 81 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -55.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the dallas stars niche?
- 30 brands and 38 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in dallas stars?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 7.7% — above our launch gate.
- When does demand for dallas stars peak?
- Demand peaks in May–Nov–Dec; the busiest month runs 9.3× the quietest.
- What does it cost to enter the dallas stars niche?
- Listings span $8.67–$99.99; the average listing price is $29.89 (sweet spot $15–$100). The average incumbent carries 543 reviews — the moat a new listing must climb.