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Dallas Cowboys Watch

Fail

Shoppers spend an estimated $19K a year here, so Dallas Cowboys Watch is a Fail.

Flapen Score
40
40 / 100
Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47
Market size
$19K/yr25K searches / yr
90-day growth
+30.0%search demand this quarter
Competition
59%top-5 click share · 7 brands · 11 sellers

Flapen Score

Dallas Cowboys Watch against its category

The dotted line is the Sports & Outdoors average. Past it, Dallas Cowboys Watch is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dallas Cowboys Watch market on Amazon at a glance

Shoppers on Amazon United States searched for Dallas Cowboys Watch 25K times last year and spent an estimated $19K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+30.0%
Conversion, latest week
1.7%
Market size, estimated
$19Ka year
Peak month
December9.0× the quietest month
Top search term
dallas cowboys watch13K searches a year

02 · Price

A sale here is worth $44.27.

Listings sell for $44.27 on average, from $14.06 to $88.25. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $44.27 that is $0 to $4K a year per listing.

Average price
$44.27inside the $15 to $100 sweet spot
Price range
$14.06–$88.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #261 within Jewelry & Watches. It carries 2,349 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
95%
Out of stock, average day
8.0%
Average rank
#261in Jewelry & Watches
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,349per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 101 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
101 months

Products

Top Dallas Cowboys Watch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

11

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

1%

  • Brand 152%
  • Brand 221%
  • Brand 313%
  • Brand 47%
  • Brand 55%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Dallas Cowboys Watch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.0×

Search terms

Top Dallas Cowboys Watch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dallas cowboys watch13K/yr
  • dallas cowboys watches for men9K/yr
  • cowboys watch3K/yr

Reviews and returns

What reviews say buyers love and hate about Dallas Cowboys Watch

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Quality-Overall”
2.5%of orders come back
“Very cheaply made”
A buyer, on “Quality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dallas Cowboys Watch questions

Answered from the same tracked data.