Dallas Cowboys Wallet
FailShoppers spend an estimated $54K a year here, so Dallas Cowboys Wallet is a Fail.
- Flapen Score
- 44 / 100Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 4744
- Market size
- $54K/yr66K searches / yr
- 90-day growth
- +18.9%search demand this quarter
- Competition
- 39%top-5 click share · 13 brands · 21 sellers
Flapen Score
Dallas Cowboys Wallet against its category
The dotted line is the Sports & Outdoors average. Past it, Dallas Cowboys Wallet is stronger. Inside it, weaker.
Market
The Dallas Cowboys Wallet market on Amazon at a glance
Shoppers on Amazon United States searched for Dallas Cowboys Wallet 66K times last year and spent an estimated $54K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- +18.9%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $54Ka year
- Peak month
- December8.6× the quietest month
- Top search term
- dallas cowboys wallet32K searches a year
02 · Price
A sale here is worth $29.41.
Listings sell for $29.41 on average, from $14.94 to $118.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $29.41 that is $0 to $3K a year per listing.
- Average price
- $29.41inside the $15 to $100 sweet spot
- Price range
- $14.94–$118.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #159 within Bags, Packs & Accessories. It carries 2,760 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 91%
- Out of stock, average day
- 4.5%
- Average rank
- #159in Bags, Packs & Accessories
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 2,760per listing
- Listings tracked
- 35
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Dallas Cowboys Wallet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
13 rising
Sellers
21
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
39%
Top 20: 85%
Open market
8%
- Brand 151%
- Brand 221%
- Brand 38%
- Brand 46%
- Brand 54%
- Brand 63%
- Open — no brand owns it (7 brands, 8%)
Demand
Dallas Cowboys Wallet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.6×
Search terms
Top Dallas Cowboys Wallet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dallas cowboys wallet32K/yr
- cowboys wallet13K/yr
- dallas cowboys wallets for men11K/yr
- dallas cowboy wallet5K/yr
- cowboys wallet for men5K/yr
Reviews and returns
What reviews say buyers love and hate about Dallas Cowboys Wallet
We read the reviews and the return reasons for every product selling here.
“Bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dallas Cowboys Wallet questions
Answered from the same tracked data.









