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Dallas Cowboys Wallet

Fail

Shoppers spend an estimated $54K a year here, so Dallas Cowboys Wallet is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$54K/yr66K searches / yr
90-day growth
+18.9%search demand this quarter
Competition
39%top-5 click share · 13 brands · 21 sellers

Flapen Score

Dallas Cowboys Wallet against its category

The dotted line is the Sports & Outdoors average. Past it, Dallas Cowboys Wallet is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dallas Cowboys Wallet market on Amazon at a glance

Shoppers on Amazon United States searched for Dallas Cowboys Wallet 66K times last year and spent an estimated $54K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+18.9%
Conversion, latest week
2.8%
Market size, estimated
$54Ka year
Peak month
December8.6× the quietest month
Top search term
dallas cowboys wallet32K searches a year

02 · Price

A sale here is worth $29.41.

Listings sell for $29.41 on average, from $14.94 to $118.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $29.41 that is $0 to $3K a year per listing.

Average price
$29.41inside the $15 to $100 sweet spot
Price range
$14.94–$118.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #159 within Bags, Packs & Accessories. It carries 2,760 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
91%
Out of stock, average day
4.5%
Average rank
#159in Bags, Packs & Accessories
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
2,760per listing
Listings tracked
35

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Dallas Cowboys Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

21

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

39%

Top 20: 85%

Open market

8%

  • Brand 151%
  • Brand 221%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 8%)

Demand

Dallas Cowboys Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.6×

Search terms

Top Dallas Cowboys Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dallas cowboys wallet32K/yr
  • cowboys wallet13K/yr
  • dallas cowboys wallets for men11K/yr
  • dallas cowboy wallet5K/yr
  • cowboys wallet for men5K/yr

Reviews and returns

What reviews say buyers love and hate about Dallas Cowboys Wallet

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
4.2%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dallas Cowboys Wallet questions

Answered from the same tracked data.