Dallas Cowboys Lunch Box
FailThe top 5 brands take 100% of clicks, so Dallas Cowboys Lunch Box is a Fail.
- Flapen Score
- 42 / 100Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 4742
- Market size
- $30K/yr47K searches / yr
- 90-day growth
- +36.0%search demand this quarter
- Competition
- 56%top-5 click share · 4 brands · 8 sellers
Flapen Score
Dallas Cowboys Lunch Box against its category
The dotted line is the Sports & Outdoors average. Past it, Dallas Cowboys Lunch Box is stronger. Inside it, weaker.
Market
The Dallas Cowboys Lunch Box market on Amazon at a glance
Shoppers on Amazon United States searched for Dallas Cowboys Lunch Box 47K times last year and spent an estimated $30K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- +36.0%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $30Ka year
- Peak month
- December5.7× the quietest month
- Top search term
- dallas cowboys lunch box15K searches a year
02 · Price
A sale here is worth $30.58.
Listings sell for $30.58 on average, from $15.40 to $74.09. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $30.58 that is $0 to $3K a year per listing.
- Average price
- $30.58inside the $15 to $100 sweet spot
- Price range
- $15.40–$74.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.5% of listings are out of stock. The average listing ranks #36 within Home & Kitchen. It carries 632 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 100%
- Out of stock, average day
- 25.5%
- Average rank
- #36in Home & Kitchen
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 632per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Dallas Cowboys Lunch Box products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Littlearth NFL Dallas Cowboys Super Duty Camo Tote Team Color One Size
- Price
- $35.04
- Rating
- 4.5/5
- Reviews
- 147
- Age
- 4y ago

NFL Dallas Cowboys Cooler Halftime Team Colors One Size (609-55H)
- Price
- $31.70
- Rating
- 4.3/5
- Reviews
- 1,736
- Age
- 9y ago

FOCO Dallas Cowboys Big Logo Team Lunch Bag
- Price
- $23.02
- Rating
- 4.4/5
- Reviews
- 1,121
- Age
- 14y ago

FOCO NFL Officially Licensed Primary Logo Team Stripe 6 or 12 Pack Soft Insulated Game Day Football Lunch Tote Cooler - Dallas Cowboys - 6 Pack
- Price
- $20.11
- Rating
- 4.5/5
- Reviews
- 222
- Age
- 1y ago

PICNIC TIME Navy Dallas Cowboys Pranzo Lunch Tote
- Price
- $74.09
- Rating
- 4.8/5
- Reviews
- 1,880
- Age
- 12y ago
Trending
estimated 90-day click momentum
Littlearth NFL Dallas Cowboys Super Duty Camo Tote Team Color One Size
- Price
- $35.04
- Rating
- 4.5/5
- Reviews
- 147
- Age
- 4y ago

Littlearth NFL Dallas Cowboys Love Rope Tote Team Color 19 x 6 x 14
- Price
- $21.80
- Rating
- 4.7/5
- Reviews
- 793
- Age
- 5y ago

NFL Dallas Cowboys Digital Print Topanga Cooler One Size Navy
- Price
- $37.39
- Rating
- 4.7/5
- Reviews
- 435
- Age
- 14y ago

FOCO - NFL Officially Licensed Team Logo Insulated Zippered Lunch Box Cooler Duffel Bag with Zippered Side Pocket (Dallas Cowboys)
- Price
- $28.60
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 2y ago

Picnic TIME NFL Dallas Cowboys On The Go Lunch Bag Cooler Soft Cooler Lunch Box Insulated Lunch Bag (Black Camo)
- Price
- $42.16
- Rating
- 4.7/5
- Reviews
- 564
- Age
- 2y ago
Newest
by launch date
FOCO NFL Unisex-Adult Officially Licensed Team Color Stripe Primary Logo Football Leak Proof 5 Compartment Bento Lunch Box - Dallas Cowboys
- Price
- $22.94
- Rating
- 3.9/5
- Reviews
- 59
- Age
- 11mo ago

FOCO NFL Unisex-Adult Officially Licensed Wordmark Team Color Big Logo Football Zip Closure 7L Lunch Bag - Dallas Cowboys
- Price
- $21.10
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 11mo ago

FOCO NFL Officially Licensed Primary Logo Team Stripe 6 or 12 Pack Soft Insulated Game Day Football Lunch Tote Cooler - Dallas Cowboys - 6 Pack
- Price
- $20.11
- Rating
- 4.5/5
- Reviews
- 222
- Age
- 1y ago

FOCO NFL Officially Licensed Primary Logo Team Stripe 6 or 12 Pack Soft Insulated Game Day Football Lunch Tote Cooler - Dallas Cowboys - 12 Pack
- Price
- $24.81
- Rating
- 4.5/5
- Reviews
- 222
- Age
- 1y ago

FOCO - NFL Officially Licensed Team Logo Insulated Zippered Lunch Box Cooler Duffel Bag with Zippered Side Pocket (Dallas Cowboys)
- Price
- $28.60
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 100%
Open market
0%
- FOCO43%
- PICNIC TIME24%
- Littlearth23%
- Logo Brands11%
Demand
Dallas Cowboys Lunch Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 5.7×
Search terms
Top Dallas Cowboys Lunch Box search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dallas cowboys lunch box15K/yr
- dallas cowboys lunch bag13K/yr
- dallas cowboys cooler12K/yr
- dallas cowboys lunch box for men5K/yr
- dallas cowboys lunch bag for men3K/yr
Reviews and returns
What reviews say buyers love and hate about Dallas Cowboys Lunch Box
We read the reviews and the return reasons for every product selling here.
“This bag was bigger than I imagine”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dallas Cowboys Lunch Box questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









