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Dallas Cowboys Lunch Box

Fail

The top 5 brands take 100% of clicks, so Dallas Cowboys Lunch Box is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$30K/yr47K searches / yr
90-day growth
+36.0%search demand this quarter
Competition
56%top-5 click share · 4 brands · 8 sellers

Flapen Score

Dallas Cowboys Lunch Box against its category

The dotted line is the Sports & Outdoors average. Past it, Dallas Cowboys Lunch Box is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dallas Cowboys Lunch Box market on Amazon at a glance

Shoppers on Amazon United States searched for Dallas Cowboys Lunch Box 47K times last year and spent an estimated $30K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+36.0%
Conversion, latest week
2.1%
Market size, estimated
$30Ka year
Peak month
December5.7× the quietest month
Top search term
dallas cowboys lunch box15K searches a year

02 · Price

A sale here is worth $30.58.

Listings sell for $30.58 on average, from $15.40 to $74.09. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $30.58 that is $0 to $3K a year per listing.

Average price
$30.58inside the $15 to $100 sweet spot
Price range
$15.40–$74.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.5% of listings are out of stock. The average listing ranks #36 within Home & Kitchen. It carries 632 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
100%
Out of stock, average day
25.5%
Average rank
#36in Home & Kitchen
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
632per listing
Listings tracked
18

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Dallas Cowboys Lunch Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 224%
  • Brand 323%
  • Brand 411%

Demand

Dallas Cowboys Lunch Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.7×

Search terms

Top Dallas Cowboys Lunch Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dallas cowboys lunch box15K/yr
  • dallas cowboys lunch bag13K/yr
  • dallas cowboys cooler12K/yr
  • dallas cowboys lunch box for men5K/yr
  • dallas cowboys lunch bag for men3K/yr

Reviews and returns

What reviews say buyers love and hate about Dallas Cowboys Lunch Box

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Gifting Purpose”
40%of negative reviews mention “Size-Overall”
3.2%of orders come back
“This bag was bigger than I imagine”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Dallas Cowboys Lunch Box questions

Answered from the same tracked data.