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Dallas Cowboys License Plates Frame

Fail

The top 5 brands take 94% of clicks, so Dallas Cowboys License Plates Frame is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$73K/yr79K searches / yr
90-day growth
+22.8%search demand this quarter
Competition
41%top-5 click share · 10 brands · 19 sellers

Flapen Score

Dallas Cowboys License Plates Frame against its category

The dotted line is the Sports & Outdoors average. Past it, Dallas Cowboys License Plates Frame is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dallas Cowboys License Plates Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Dallas Cowboys License Plates Frame 79K times last year and spent an estimated $73K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+22.8%
Conversion, latest week
4.8%
Market size, estimated
$73Ka year
Peak month
December2.3× the quietest month
Top search term
dallas cowboys license plate frame35K searches a year

02 · Price

A sale here is worth $19.51.

Listings sell for $19.51 on average, from $9.53 to $34.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $19.51 that is $0 to $2K a year per listing.

Average price
$19.51inside the $15 to $100 sweet spot
Price range
$9.53–$34.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #437 within Auto Accessories. It carries 1,730 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
92%
Out of stock, average day
5.6%
Average rank
#437in Auto Accessories
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
1,730per listing
Listings tracked
37

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Dallas Cowboys License Plates Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

19

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

4%

  • Brand 171%
  • Brand 214%
  • Brand 36%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 4%)

Demand

Dallas Cowboys License Plates Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Dallas Cowboys License Plates Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dallas cowboys license plate frame35K/yr
  • dallas cowboys license plate29K/yr
  • cowboys license plate frame10K/yr
  • cowboys license plate5K/yr

Reviews and returns

What reviews say buyers love and hate about Dallas Cowboys License Plates Frame

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Compatibility-Overall”
1.8%of orders come back
“It doesn't fit on the license plate”
A buyer, on “Compatibility-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dallas Cowboys License Plates Frame questions

Answered from the same tracked data.