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Dallas Cowboys Jersey Men

Fail

Buyers convert on only 0.6% of searches, so Dallas Cowboys Jersey Men is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$181K/yr639K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
32%top-5 click share · 27 brands · 33 sellers

Flapen Score

Dallas Cowboys Jersey Men against its category

The dotted line is the Sports & Outdoors average. Past it, Dallas Cowboys Jersey Men is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dallas Cowboys Jersey Men market on Amazon at a glance

Shoppers on Amazon United States searched for Dallas Cowboys Jersey Men 639K times last year and spent an estimated $181K. The top 5 brands take 67% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 639K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months
639K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
0.6%
Market size, estimated
$181Ka year
Peak month
October9.8× the quietest month
Top search term
dallas cowboys jersey194K searches a year

02 · Price

A sale here is worth $49.63.

Listings sell for $49.63 on average, from $11.74 to $132.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $49.63 that is $0 to $5K a year per listing.

Average price
$49.63inside the $15 to $100 sweet spot
Price range
$11.74–$132.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
7.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 29.4% of listings are out of stock. The average listing ranks #4,117 within Jerseys. It carries 496 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
81%
Out of stock, average day
29.4%
Average rank
#4,117in Jerseys
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
496per listing
Listings tracked
64

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Dallas Cowboys Jersey Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

33

Top-5 brand share

67%

Top 20: 96%

Top-5 click share

32%

Top 20: 66%

Open market

29%

  • Brand 123%
  • Brand 216%
  • Brand 313%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

Dallas Cowboys Jersey Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.8×

Search terms

Top Dallas Cowboys Jersey Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dallas cowboys jersey194K/yr
  • cowboys jersey93K/yr
  • dallas cowboys jersey men64K/yr
  • cowboys jersey for men60K/yr
  • cowboys jersey for women73K/yr
  • dallas cowboy jersey20K/yr
  • dallas cowboys jerseys for men11K/yr
  • dallas cowboy jersey for men12K/yr
  • cowboy jersey14K/yr
  • dallas cowboys jerseys24K/yr

Reviews and returns

What reviews say buyers love and hate about Dallas Cowboys Jersey Men

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Size-Overall”
35%of negative reviews mention “Size-Overall”
7.1%of orders come back
“Did not fit”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dallas Cowboys Jersey Men questions

Answered from the same tracked data.