Dallas Cowboys Hat

Shoppers searched for this 597K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months

597K

Growth, 90 days vs prior 90

+33.4%

Conversion, latest week

1.0%

Market size, estimated

$151Ka year

Peak month

December7.2× the quietest month

Top search term

dallas cowboys hat343K searches a year

Listings sell for $26.37 on average, from $10.95 to $49.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $26.37 that is $3K to $7K a year per listing.

Average price

$26.37inside the $15 to $100 sweet spot

Price range

$10.95–$49.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

2.4%of orders · Amazon United States median 2.1%

35% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #2,210 within Clothing Accessories. It carries 689 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

35%

Prime listings

58%

Out of stock, average day

23.4%

Average rank

#2,210in Clothing Accessories

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

689per listing

Listings tracked

48

20 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

20

Successful launches

2Amazon's first-year sales bar

Average brand age

48 months