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Dallas Cowboys Earrings

Fail

Shoppers spend an estimated $32K a year here, so Dallas Cowboys Earrings is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$32K/yr119K searches / yr
90-day growth
+12.4%search demand this quarter
Competition
26%top-5 click share · 20 brands · 23 sellers

Flapen Score

Dallas Cowboys Earrings against its category

The dotted line is the Sports & Outdoors average. Past it, Dallas Cowboys Earrings is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dallas Cowboys Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Dallas Cowboys Earrings 119K times last year and spent an estimated $32K. The top 5 brands take 80% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
+12.4%
Conversion, latest week
0.9%
Market size, estimated
$32Ka year
Peak month
September7.5× the quietest month
Top search term
dallas cowboys shoes29K searches a year

02 · Price

A sale here is worth $30.22.

Listings sell for $30.22 on average, from $5.55 to $66.94. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $30.22 that is $0 to $3K a year per listing.

Average price
$30.22inside the $15 to $100 sweet spot
Price range
$5.55–$66.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #2,062 within Footwear. It carries 4,720 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
94%
Out of stock, average day
13.7%
Average rank
#2,062in Footwear
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
4,720per listing
Listings tracked
67

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Dallas Cowboys Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

20 flat

Sellers

23

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

26%

Top 20: 62%

Open market

17%

  • Brand 145%
  • Brand 215%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (14 brands, 17%)

Demand

Dallas Cowboys Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Dallas Cowboys Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dallas cowboys shoes29K/yr
  • dallas cowboys shoes for men16K/yr
  • dallas cowboys earrings21K/yr
  • dallas cowboys shoes for women15K/yr
  • dallas cowboys tennis shoes for men6K/yr
  • dallas cowboys earrings for women14K/yr
  • dallas cowboy shoes6K/yr
  • dallas cowboy earrings7K/yr
  • dallas cowboy earrings for women6K/yr

Reviews and returns

What reviews say buyers love and hate about Dallas Cowboys Earrings

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Comfort-Overall”
31%of negative reviews mention “Size-Overall”
5.9%of orders come back
“a little to big”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Dallas Cowboys Earrings questions

Answered from the same tracked data.