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Dallas Cowboys Decor

Fail

The top 5 brands take 100% of clicks, so Dallas Cowboys Decor is a Fail.

Flapen Score
31
31 / 100
Ranks 7,543 of 8,101 Sports & Outdoors niches · −16 vs the category median of 47
Market size
$39K/yr55K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
74%top-5 click share · 3 brands · 8 sellers

Flapen Score

Dallas Cowboys Decor against its category

The dotted line is the Sports & Outdoors average. Past it, Dallas Cowboys Decor is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dallas Cowboys Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Dallas Cowboys Decor 55K times last year and spent an estimated $39K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
3.0%
Market size, estimated
$39Ka year
Peak month
September10.4× the quietest month
Top search term
dallas cowboys football29K searches a year

02 · Price

A sale here is worth $24.10.

Listings sell for $24.10 on average, from $13.80 to $37.97. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.10 that is $0 to $2K a year per listing.

Average price
$24.10inside the $15 to $100 sweet spot
Price range
$13.80–$37.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #40 within Sports Equipment. It carries 4,051 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#40in Sports Equipment
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
4,051per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Dallas Cowboys Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 227%
  • Brand 34%

Demand

Dallas Cowboys Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.4×

Search terms

Top Dallas Cowboys Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dallas cowboys football29K/yr
  • dallas cowboy football6K/yr
  • dallas cowboys youth9K/yr
  • kids dallas cowboys6K/yr
  • football dallas cowboys5K/yr

Reviews and returns

What reviews say buyers love and hate about Dallas Cowboys Decor

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Quality-Overall”
42%of negative reviews mention “Size-Overall”
2.1%of orders come back
“it was so big”
A buyer, on “Size-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dallas Cowboys Decor questions

Answered from the same tracked data.