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Dallas Cowboys Comforter Set

Fail

Shoppers spend an estimated $4K a year here, so Dallas Cowboys Comforter Set is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$4K/yr35K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
42%top-5 click share · 9 brands · 11 sellers

Flapen Score

Dallas Cowboys Comforter Set against its category

The dotted line is the Sports & Outdoors average. Past it, Dallas Cowboys Comforter Set is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dallas Cowboys Comforter Set market on Amazon at a glance

Shoppers on Amazon United States searched for Dallas Cowboys Comforter Set 35K times last year and spent an estimated $4K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
0.3%
Market size, estimated
$4Ka year
Peak month
December6.3× the quietest month
Top search term
dallas cowboys bedding9K searches a year

02 · Price

A sale here is worth $48.10.

Listings sell for $48.10 on average, from $27.12 to $80.26. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $48.10 that is $0 to $5K a year per listing.

Average price
$48.10inside the $15 to $100 sweet spot
Price range
$27.12–$80.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #1,482 within Home & Kitchen. It carries 546 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
72%
Out of stock, average day
20.2%
Average rank
#1,482in Home & Kitchen
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
546per listing
Listings tracked
36

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Dallas Cowboys Comforter Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

11

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

9%

  • Brand 147%
  • Brand 216%
  • Brand 310%
  • Brand 48%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 9%)

Demand

Dallas Cowboys Comforter Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Dallas Cowboys Comforter Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dallas cowboys bedding9K/yr
  • dallas cowboys comforter set4K/yr
  • dallas cowboys comforter8K/yr
  • dallas cowboys bed set3K/yr
  • dallas cowboys bed sheets2K/yr
  • dallas cowboys bedding set8K/yr
  • dallas cowboys bedding queen1K/yr

Reviews and returns

What reviews say buyers love and hate about Dallas Cowboys Comforter Set

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Suitability Hot Weather”
1.7%of orders come back
“not suitable for football season”
A buyer, on “Suitability Hot Weather”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dallas Cowboys Comforter Set questions

Answered from the same tracked data.