dallas cowboys coffee mug
Skip itA small market ($70K/yr) — this niche doesn't clear our bar today.
Price range
Great$14.52–$35.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.88avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,441.17avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad$70K$70K/yr · 89K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, dallas cowboys coffee mug is a $70K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
dallas cowboys coffee mug market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $66K–$88K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #135
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 28.9%
- Avg brand age
- 71 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
10
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
43%
Top 20: 85%
Open market
11%
- Rico Industries54%
- Littlearth15%
- Boelter Brands9%
- Team Sports America4%
- FANMATS3%
- Lokai3%
- Open — no brand owns it (5 brands, 11%)
Demand
Weekly Amazon search volume, last 34 weeks — +13.3% search growth over the last 90 days.Top dallas cowboys coffee mug search terms
- dallas cowboys coffee mug32K/yr
- dallas cowboys mug21K/yr
- dallas cowboys coffee cup10K/yr
- cowboys coffee mug10K/yr
- cowboys mug11K/yr
- dallas cowboy coffee mug5K/yr
Top dallas cowboys coffee mug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rico Industries NFL Football Dallas Cowboys Primary 16 oz Team Color Laser Engraved Ceramic Coffee Mug
Rico Industries$18.394.8★3,357 rev
Littlearth NFL Dallas Cowboys Super Duty Camo Tote Team Color One Size
Littlearth$35.044.5★147 rev
Rico Industries NFL Football Dallas Cowboys Main 15oz Laser Engraved Matte Black Ceramic Bistro Mug - for Hot or Cold Drinks
Rico Industries$18.544.8★1,263 rev
Rico Industries NFL Football Dallas Cowboys How Bout Them Cowboys 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug
Rico Industries$18.734.9★145 rev
NFL Dallas Cowboys Boxed Relief Sculpted Ceramic Mug
Boelter Brands$30.024.7★787 rev
Newest
by launch date
Team Sports America NFL Dallas Cowboys Ceramic Stein Cup with Handle 24 oz. Beer Stein Mug Drinking Cups For Bar Alcohol Beverages Coffee Teas Gift for Football Fans
Team Sports America$33.1212 rev
Rico Industries NFL Football Dallas Cowboys How Bout Them Cowboys 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug
Rico Industries$18.73145 rev
Simple Modern Officially Licensed NFL Dallas Cowboys 16oz Travel Coffee Tumbler with Flip Lid | Stainless Steel Cup | Football Gifts for Men Women | Voyager Collection | Dallas Cowboys
Simple Modern$26.84812 rev
Rico Industries NFL Football Dallas Cowboys 18oz Soft Touch Easy Grip Tumbler
Rico Industries$25.911,354 rev
The Memory Company Officially Licensed 15oz Iridescent Mug with Logo Dallas Cowboys
The Memory Company$16.99175 rev
Trending
90-day click momentum
FANMATS NFL Dallas Cowboys 14 oz Relief Coffee Mug 14 Fluid Ounces | Ceramic | Sculpted 3D Logo | Team Color | Great Gift
FANMATS$15.004.7★
Littlearth NFL Dallas Cowboys Super Duty Camo Tote Team Color One Size
Littlearth$35.044.5★
Littlearth NFL Dallas Cowboys Love Rope Tote Team Color 19 x 6 x 14
Littlearth$21.804.7★
Littlearth NFL Dallas Cowboys Hoodie Purse Team Color 9.5 x 15.5 x 4
Littlearth$25.454.6★
Team Sports America NFL Dallas Cowboys Grill Chef Aprons for Men and Women with Pockets Adjustable Straps Bottle Opener and Insulated Beverage Holder Cooking Kitchen Apron
Team Sports America$32.374.8★
What buyers say about dallas cowboys coffee mug
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully made”
“As advertised”
“The design is also excellent”
“The color and look are exactly what picture shows, and its easy to clean”
“Let me start by saying this mug is solid”
“A fun and functional gift for football lovers”
“GAVE IT AS MY SON'S BIRTHDAY GIFT HE WAS VERY HAPPY WITH THE STYLE AND GENERAL APPEARANCE/PRESENTATION OF THE CUP”
“The cup is thick and sturdy and the drsign really stands out”
“Nice size handle”
“Nice size handle”
What buyers complain about
“Its literally stickers and they come off”
“GARBAGE NO GOOD IS NOT WORTH $30.00 IT'S WORTH $3.00”
“It does get a bit heavy when its filled all the way”
“Pricing is to high for the quality of this item”
“Faded within a week of having it”
“That flare is in an awkward spot makes difficult to hold”
Top return reasons
Common questions
- Is dallas cowboys coffee mug profitable to sell on Amazon United States?
- The niche generates $70K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the dallas cowboys coffee mug niche?
- 11 brands and 10 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in dallas cowboys coffee mug?
- Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Weight Heavy. The return rate is 1.6%.
- What does it cost to enter the dallas cowboys coffee mug niche?
- Listings span $14.52–$35.04; the average listing price is $21.88 (sweet spot $15–$100). The average incumbent carries 1,441 reviews — the moat a new listing must climb.