Dallas Cowboys Coffee Mug

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

89K

Growth, 90 days vs prior 90

+13.3%

Conversion, latest week

3.6%

Market size, estimated

$70Ka year

Top search term

dallas cowboys coffee mug32K searches a year

Listings sell for $21.88 on average, from $14.52 to $35.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.88 that is $0 to $2K a year per listing.

Average price

$21.88inside the $15 to $100 sweet spot

Price range

$14.52–$35.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.6%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.9% of listings are out of stock. The average listing ranks #135 within Home & Kitchen. It carries 1,441 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

28.9%

Average rank

#135in Home & Kitchen

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

1,441per listing

Listings tracked

35

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

71 months