Skip to content

Dallas Cowboys Christmas Ornaments

Fail

The top 5 brands take 100% of clicks, so Dallas Cowboys Christmas Ornaments is a Fail.

Flapen Score
33
33 / 100
Ranks 7,310 of 8,101 Sports & Outdoors niches · −14 vs the category median of 47
Market size
$41K/yr152K searches / yr
90-day growth
+8.4%search demand this quarter
Competition
53%top-5 click share · 5 brands · 9 sellers

Flapen Score

Dallas Cowboys Christmas Ornaments against its category

The dotted line is the Sports & Outdoors average. Past it, Dallas Cowboys Christmas Ornaments is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dallas Cowboys Christmas Ornaments market on Amazon at a glance

Shoppers on Amazon United States searched for Dallas Cowboys Christmas Ornaments 152K times last year and spent an estimated $41K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
1.4%
Market size, estimated
$41Ka year
Peak month
December141.4× the quietest month
Top search term
dallas cowboys christmas ornaments35K searches a year

02 · Price

A sale here is worth $19.78.

Listings sell for $19.78 on average, from $8.94 to $38.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $19.78 that is $0 to $2K a year per listing.

Average price
$19.78inside the $15 to $100 sweet spot
Price range
$8.94–$38.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.8% of listings are out of stock. The average listing ranks #1,080 within Home & Kitchen. It carries 660 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
100%
Out of stock, average day
31.8%
Average rank
#1,080in Home & Kitchen
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
660per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Dallas Cowboys Christmas Ornaments products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 213%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Open — no brand owns it (0%)

Demand

Dallas Cowboys Christmas Ornaments search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 141.4×

Search terms

Top Dallas Cowboys Christmas Ornaments search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dallas cowboys christmas ornaments35K/yr
  • dallas cowboys ornaments26K/yr
  • dallas cowboys christmas decorations22K/yr
  • dallas cowboys christmas14K/yr
  • dallas cowboys ornament13K/yr
  • dallas cowboy christmas ornaments6K/yr
  • dallas cowboys ornaments for christmas tree14K/yr
  • dallas cowboys tree topper5K/yr
  • dallas cowboy ornaments7K/yr
  • cowboys ornaments6K/yr

Reviews and returns

What reviews say buyers love and hate about Dallas Cowboys Christmas Ornaments

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Quality-Overall”
75%of negative reviews mention “Size-Overall”
4.7%of orders come back
“Small”
A buyer, on “Size-Overall”75% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Dallas Cowboys Christmas Ornaments questions

Answered from the same tracked data.