Dallas Cowboys Christmas Ornaments
FailThe top 5 brands take 100% of clicks, so Dallas Cowboys Christmas Ornaments is a Fail.
- Flapen Score
- 33 / 100Ranks 7,310 of 8,101 Sports & Outdoors niches · −14 vs the category median of 4733
- Market size
- $41K/yr152K searches / yr
- 90-day growth
- +8.4%search demand this quarter
- Competition
- 53%top-5 click share · 5 brands · 9 sellers
Flapen Score
Dallas Cowboys Christmas Ornaments against its category
The dotted line is the Sports & Outdoors average. Past it, Dallas Cowboys Christmas Ornaments is stronger. Inside it, weaker.
Market
The Dallas Cowboys Christmas Ornaments market on Amazon at a glance
Shoppers on Amazon United States searched for Dallas Cowboys Christmas Ornaments 152K times last year and spent an estimated $41K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 152K
- Growth, 90 days vs prior 90
- +8.4%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $41Ka year
- Peak month
- December141.4× the quietest month
- Top search term
- dallas cowboys christmas ornaments35K searches a year
02 · Price
A sale here is worth $19.78.
Listings sell for $19.78 on average, from $8.94 to $38.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $19.78 that is $0 to $2K a year per listing.
- Average price
- $19.78inside the $15 to $100 sweet spot
- Price range
- $8.94–$38.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.8% of listings are out of stock. The average listing ranks #1,080 within Home & Kitchen. It carries 660 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 100%
- Out of stock, average day
- 31.8%
- Average rank
- #1,080in Home & Kitchen
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 660per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Dallas Cowboys Christmas Ornaments products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FOCO Forever Collectibles NFL Ball Ornament (Set of 12) NFL Team: Dallas Cowboys
- Price
- $21.42
- Rating
- 4.3/5
- Reviews
- 4,134
- Age
- 14y ago

Hallmark NFL Dallas Cowboys Bobblehead Christmas Ornament
- Price
- $16.06
- Rating
- 4.8/5
- Reviews
- 87
- Age
- 3y ago

FOCO Dallas Cowboys NFL 12 Pack Candy Cane Ornament Set
- Price
- $38.63
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 3y ago

FOCO Dallas Cowboys NFL Team Helmet Ornament
- Price
- $17.97
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 2y ago

FOCO Dallas Cowboys NFL Sledding Snowmen Ornament Team Color one Size (RONFSMSD)
- Price
- $11.99
- Rating
- 4.8/5
- Reviews
- 746
- Age
- 5y ago
Trending
estimated 90-day click momentum
FOCO Dallas Cowboys NFL Christmas Stocking Plush Limited Edition Holiday Stocking Represent The NFC East and Show Your Team Spirit with Officially Licensed Football Fan Decorations
- Price
- $22.81
- Rating
- 4.6/5
- Reviews
- 1,429
- Age
- 5y ago

FOCO NFL Dallas Cowboys Wooden Star Ornament with Gnome Officially Licensed Holiday Decoration
- Price
- $10.41
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 11mo ago

FOCO Dallas Cowboys NFL 5 Pack Shatterproof Ball Ornament Set
- Price
- $23.74
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 4y ago

MasterPieces Game Day - NFL Dallas Cowboys - Team Painted Wood Nutcracker
- Price
- $30.04
- Rating
- 4.7/5
- Reviews
- 117
- Age
- 5y ago

FOCO Dallas Cowboys NFL Team Helmet Ornament
- Price
- $17.97
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 2y ago
Newest
by launch date
FOCO NFL Dallas Cowboys Wooden Star Ornament with Gnome Officially Licensed Holiday Decoration
- Price
- $10.41
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 11mo ago

Hallmark Christmas Ornament NFL Dallas Cowboys Santa Fan Ornament Gifts for Sports Fans
- Price
- $8.94
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 1y ago

Dallas Cowboys Glass Ball Ornament - Limited Edition FOCO Cowboys Ornament - Represent The NFL-NFC East and Show Your Team Spirit with Officially Licensed Dallas Football Holiday Fan Decorations
- Price
- $14.98
- Rating
- 4.8/5
- Reviews
- 831
- Age
- 1y ago

FOCO Dallas Cowboys NFL 12 Pack Football Ornament Set
- Price
- $24.93
- Rating
- 4.7/5
- Reviews
- 448
- Age
- 1y ago

FOCO Dallas Cowboys NFL Team Helmet Ornament
- Price
- $17.97
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 100%
Open market
0%
- FOCO72%
- Hallmark13%
- Party Animal6%
- Boelter Brands5%
- Masterpieces5%
- Open — no brand owns it (0%)
Demand
Dallas Cowboys Christmas Ornaments search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 141.4×
Search terms
Top Dallas Cowboys Christmas Ornaments search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dallas cowboys christmas ornaments35K/yr
- dallas cowboys ornaments26K/yr
- dallas cowboys christmas decorations22K/yr
- dallas cowboys christmas14K/yr
- dallas cowboys ornament13K/yr
- dallas cowboy christmas ornaments6K/yr
- dallas cowboys ornaments for christmas tree14K/yr
- dallas cowboys tree topper5K/yr
- dallas cowboy ornaments7K/yr
- cowboys ornaments6K/yr
Reviews and returns
What reviews say buyers love and hate about Dallas Cowboys Christmas Ornaments
We read the reviews and the return reasons for every product selling here.
“Small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dallas Cowboys Christmas Ornaments questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









