Dallas Cowboys Cake Toppers
FailDemand is soft, at -27.0% this quarter, so Dallas Cowboys Cake Toppers is a Fail.
- Flapen Score
- 44 / 100Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 4744
- Market size
- $231K/yr146K searches / yr
- 90-day growth
- -27.0%search demand this quarter
- Competition
- 39%top-5 click share · 20 brands · 35 sellers
Flapen Score
Dallas Cowboys Cake Toppers against its category
The dotted line is the Sports & Outdoors average. Past it, Dallas Cowboys Cake Toppers is stronger. Inside it, weaker.
Market
The Dallas Cowboys Cake Toppers market on Amazon at a glance
Shoppers on Amazon United States searched for Dallas Cowboys Cake Toppers 146K times last year and spent an estimated $231K. The top 5 brands take 82% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.
- Searches, last 12 months
- 146K
- Growth, 90 days vs prior 90
- -27.0%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $231Ka year
- Peak month
- December5.7× the quietest month
- Top search term
- dallas cowboys helmet36K searches a year
02 · Price
A sale here is worth $68.81.
Listings sell for $68.81 on average, from $9.94 to $657.19. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $68.81 that is $0 to $7K a year per listing.
- Average price
- $68.81inside the $15 to $100 sweet spot
- Price range
- $9.94–$657.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #5,657 within Jerseys. It carries 1,237 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 57%
- Out of stock, average day
- 24.6%
- Average rank
- #5,657in Jerseys
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 1,237per listing
- Listings tracked
- 46
04 · Newcomers
2 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Dallas Cowboys Cake Toppers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Riddell unisex adult Revolution Speed Mini Helmet Team Color One Size US
- Price
- $34.59
- Rating
- 4.8/5
- Reviews
- 11,401
- Age
- 14y ago

Micah Parsons Dallas Cowboys #11 Navy Kids Youth 4-20 Team Color Home Player Jersey (10-12)
- Price
- $39.57
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4y ago

Micah Parsons Dallas Cowboys #11 Navy Kids 4-7 Team Color Home Home Player Jersey (7)
- Price
- $29.30
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago

Dak Prescott Dallas Cowboys #4 Navy Kids 4-7 Team Color Home Player Jersey (7)
- Price
- $59.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3y ago

Micah Parsons Dallas Cowboys #11 Navy Kids Youth 4-20 Team Color Home Player Jersey (14-20)
- Price
- $39.69
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4y ago
Trending
estimated 90-day click momentum
Micah Parsons Dallas Cowboys #11 Navy Kids 4-7 Team Color Home Home Player Jersey (7)
- Price
- $29.30
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago

WILSON NFL Live Signature Autograph Football - Official Size Dallas Cowboys
- Price
- $37.97
- Rating
- 4.7/5
- Reviews
- 535
- Age
- 6y ago

CeeDee Lamb Dallas Cowboys #88 White Kids Youth 8-20 Away Player Jersey (10-12)
- Price
- $80.19
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4y ago

Boy Girl Y2K Jersey Shirt Number Graphic V Neck T-Shirt Kids Football Short Sleeve Tee Sport Summer Casual Tops (130(7-8 Years Blue))
- Price
- $15.23
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 1y ago

Cowboy Hat Sweat Liner & Riding Helmet Liner - NoSweat - 3Pack
- Price
- $27.02
- Rating
- 4.3/5
- Reviews
- 825
- Age
- 12y ago
Newest
by launch date
Pegasus Sports NFL Dallas Cowboys Mini Hover Helmet
- Price
- $50.09
- Rating
- 4.5/5
- Reviews
- 697
- Age
- 1w ago

Pegasus Sports unisex Hover Helmet Team Color One Size US
- Price
- $92.70
- Rating
- 4.8/5
- Reviews
- 1,871
- Age
- 1w ago

Yawtaut Girls Jersey Shirts Number Graphic Oversized T-Shirt Boy Short Sleeve V Neck Mesh Tees Kids Sport Jersey Blue
- Price
- $13.18
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 10mo ago

Dallas Cowboys Current Riddell Speed Pocket Pro Mini 2 Football Helmet - New in Riddell Clamshell
- Price
- $9.94
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 1y ago

Boy Girl Y2K Jersey Shirt Number Graphic V Neck T-Shirt Kids Football Short Sleeve Tee Sport Summer Casual Tops (160(10-11 Years Light Grey))
- Price
- $14.83
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
20 rising
Sellers
35
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 77%
Open market
16%
- Outerstuff38%
- Riddell33%
- IZYJOY5%
- No Sweat3%
- Pegasus Sports3%
- Franklin Sports2%
- Open — no brand owns it (14 brands, 16%)
Demand
Dallas Cowboys Cake Toppers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.7×
Search terms
Top Dallas Cowboys Cake Toppers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dallas cowboys helmet36K/yr
- cowboys helmet15K/yr
- dallas cowboys helmet full size10K/yr
- dallas cowboys jersey kids13K/yr
- dallas cowboy helmet6K/yr
- kids dallas cowboys jersey10K/yr
- cowboys jersey for kids16K/yr
- dallas cowboys youth jersey7K/yr
- kids cowboys jersey8K/yr
- dallas cowboys kids jersey5K/yr
Reviews and returns
What reviews say buyers love and hate about Dallas Cowboys Cake Toppers
We read the reviews and the return reasons for every product selling here.
“Item runs kind big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dallas Cowboys Cake Toppers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









