Is dallas cowboys blanket profitable to sell on Amazon United States?

The niche generates $283K/yr across 29 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the dallas cowboys blanket niche?

17 brands and 24 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in dallas cowboys blanket?

Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 1.7%.

When does demand for dallas cowboys blanket peak?

Demand peaks in Nov–Dec; the busiest month runs 21.7× the quietest.

What does it cost to enter the dallas cowboys blanket niche?

Listings span $17.21–$51.47; the average listing price is $29.42 (sweet spot $15–$100). The average incumbent carries 2,201 reviews — the moat a new listing must climb.

dallas cowboys blanket

Worth a look

Shows a sweet-spot price point ($29.42 avg), but soft demand (-4.6% this quarter) keeps it on the watch list.

Avg price

Incredible$29.42

avg listing price — sweet spot $15–$100

Price range

Incredible$17.21–$51.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Good$283K

$283K/yr · 306K searches

Review moat

Okay2,201.34

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, dallas cowboys blanket is a $283K/yr Amazon United States market (306K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

dallas cowboys blanket market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $235K–$294K; units × avg price
Conversion rate: 3.1%
Avg BSR: #623
Page quality: 0%
Prime: 83%
Sponsored: 72%
Out of stock: 18.8%
Avg brand age: 47 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

28%

FOCO17%
KETBLNB15%
Generic11%
LCXAPPE11%
Northwest10%
Littlearth9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 21.7×

Open Trend

Top dallas cowboys blanket search terms

dallas cowboys blanket142K/yr -7.4%1.9% conv.
cowboys blanket52K/yr -21.0%2.0% conv.
dallas cowboys throw blanket28K/yr +8.1%2.7% conv.
dallas cowboy blanket20K/yr +24.5%2.2% conv.
dallas cowboys blanket for men12K/yr +53.2%2.1% conv.
dallas cowboy throw blanket6K/yr +7.0%2.2% conv.
cowboys throw blanket8K/yr -9.2%2.5% conv.
dallas cowboys blankets6K/yr -12.1%1.8% conv.
dallas cowboys blankets and throws15K/yr -34.1%1.7% conv.
dallas cowboys throw7K/yr +32.2%2.9% conv.

All search terms

Top dallas cowboys blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blanket for Dallas Fans Gifts for Dallas Football Stuff for Women Football Gifts for Men 60x50 Blankets Throws Lightweight Soft Flannel

KETBLNB$27.334.6★70 rev

LCXAPPE Football Fans Blanket 60 x 50 City Sports Football Gifts for Team Fans Navy Football Stuff for Football Lovers Bedroom Decor Sofa Couch Bed

LCXAPPE$21.154.6★43 rev

FOCO Dallas Cowboys NFL Team Property Of Sherpa Fleece Blanket

FOCO$42.824.8★2,427 rev

BTHRRW Football Blanket Plush Football Lovers Fan Gifts for Men Women Sport Team Color Style Cozy Flannel Sofa Couch 60x50.

BTHRRW$18.594.7★299 rev

Northwest NFL Dallas Cowboys Unisex-Adult Beach Towel 30 x 60 Stripes

Northwest$17.264.6★21,994 rev

Newest

by launch date

LCXAPPE Football Fans Blanket 60 x 50 City Sports Football Gifts for Team Fans Navy Football Stuff for Football Lovers Bedroom Decor Sofa Couch Bed

LCXAPPE$21.1543 rev

5mo ago

FOCO NFL Dallas Cowboys 40x50 Lightweight Plaid Fleece Throw Blanket

FOCO$31.3945 rev

8mo ago

Northwest NFL Dallas Cowboys Strip Sack Taffeta Outdoor Blanket Foldable Camping Picnic Ground Mat 60 x 70 Inches

Northwest$22.264 rev

9mo ago

Cowboy of Dallas Football Throw Blanket American Cowboy Rugby Soft Fuzzy Flannel Plush Blanket Blue Football Lovers Fan Gifts for Men Boys Sport Team Game Party Support Sofa Blankets 50 x 60

VISSTREE$21.4941 rev

10mo ago

Flannel Blanket Custom Football City Blanket for Men Women Personalized Name & Number Throw Blanket Fans Gifts for Bed 60 x 50

Generic$37.7524 rev

11mo ago

What buyers say about dallas cowboys blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel23%

“Soft and cozy”

Size-Overall17%

“Nice fit”

Gifting Purpose12%

“Best Christmas gift”

Quality-Overall11%

“Good quality”

Warmth9%

“My friend sleeps with the Blanket a lot Very soft Warm & comfortable”

Comfort-Overall7%

“comfortable”

Weight Light6%

“Its not heavy”

Advertised Vs Actual Product4%

“As advertised”

Value For Money4%

“Great price when on sale”

Design-Overall2%

“AWESOME DESIGN”

What buyers complain about

Thickness35%

“it's so thin a bath towel is thicker”

Quality-Overall15%

“Quality is pretty cheap”

Size-Overall14%

“Smaller than I thought”

Washability9%

“dried on low setting before using the towel for the first time”

Value For Money7%

“GARBAGE NO GOOD IS NOT WORTH $30.00 IT'S WORTH $3.00”

Suitability Hot Weather4%

“not suitable for football season”

Material Quality4%

“Extremely Sheer Material”

Thin2%

“The material is also very thin”

Stitch/Finish/Polish2%

“The top seam came completely undone”

Top return reasons

Thin22%

Material Quality17%

Size-Overall15%

Quality-Overall8%

Defective Material/Parts7%

Advertised Vs Actual Product6%

Value For Money5%

Thickness3%